HOW TO SPOT A FAKE AUDEMARS PIGUET

If you’re in the market for an Audemars Piguet watch, your dollars go much further if you purchase a pre-owned Audemars Piguet watch in lieu of an Audemars Piguet store or an authorized dealer.

As one of the most sought-after watch brands, Audemars Piguet has produced a watch that is among the world’s most copied models – the Royal Oak. Though the identification of a counterfeit is generally a sum of the parts, here are a few ways we check to help authenticate one of these watches.

1. Price

Have you seen those ads on Facebook or Instagram for AP watches, Louis Vuitton bags, and more premium items for as low as $99? THOSE ARE NOT REAL!

One of the first tell-tale signs that you are looking at a replica watch is the price at which it is being sold for. If the piece you’re eyeing is significantly cheaper than the competitors, this may be cause for concern as it could be an imposter watch. Price alone cannot determine whether that inexpensive Audemars Piguet watch is counterfeit or in fact a really great find but a suspiciously low price is worth taking into serious consideration.

2. Location, location, location!

Just like in real estate “Location. Location. Location” is very, very important with watches. If you’re buying an AP on a side alley or at a local swap meet the chances are a lot higher that this watch is a fake. KNOW WHO YOU ARE BUYING FROM. RESEARCH THE SELLER.

There are plenty of reputable dealers, but it never hurts to do your homework to ensure that you get a genuine timepiece. Google does a very good job of showing you the most established, trusted retailers to help safeguard against non-genuine models from entering the market.

Comb through customer reviews across multiple sites. If reviews are terse, eerily similar to one another, or are identical across multiple review sites, the seller could be posting phony reviews. Alternatively, if you cannot find any information on the seller, it’s best to move on.

Track down where the seller is located. The majority of overseas sellers are based out Asia—which does not mean all sellers abroad are counterfeit; rather, this should be a point in a list of factors to determine the seller’s credibility.

At Brilliance Jewels, we provide a GUARANTEE OF AUTHENTICITY, A 24 MONTH WARRANTY, CERTIFIED APPRAISAL, and mostly always original paperwork and boxes by Rolex itself. Our in-house buyers meticulously inspect each watch in our inventory.

3. Material / Watch Quality

• METAL FINISH – the Royal Oak has a very fine brush-finish that runs vertically throughout the watch.

• WEIGHT – “If it feels light, it isn’t right”, check to see that the watch has the proper heft for its purported metal. Stainless steel and gold metals are much heavier than a base metal that could be used for a replica. Further to this, mechanical movements are much heavier than quartz, which is often used as an alternative to the more expensive mechanical movements.

Brilliance Jewels Audemars Piguet

• TAPISSERIE PATTERN – Audemars Piguet watches have a very specific design lasered onto the dial that forgers find difficult to replicate. Very commonly, forgers will either forgo the complicated Tapisserie pattern on the dial completely, or botch the design.

Audemars Piguet watch face

• MOVEMENT – One of the most important things to inspect is the movement of the watch. Counterfeit ones may look just the same as the real deal, but it will never have the internal mechanisms of authentic watches. AP Royal Oak Offshore watches, for example, has that trademark dial with a tapisserie pattern.

Audemars Piguet watch

4. Sound. Do you hear a ticking sound?

Another giveaway that you are looking at a fake is the ‘ticking’ of the clock hands. High quality Swiss watches have an almost inaudible tick due to the hundreds of years of craftsmanship behind them. If an AP has an audible ticking sound, it’s highly likely that the watch is a fake.

5. Stamps and hallmarks

Another giveaway that you are looking at a fake AP watch are unclear or imperfect stamps. Be sure to check the spelling of Audemars Piguet on the watch. Nowadays thoughl, the technology used to create counterfeit watches has significantly advanced, and it makes it increasingly harder for consumers to be able to spot the difference between a real and a fake.

Audemars Piguet comparison
  • Text fonts and color of the case back (the text on the authentic watch is a bit narrower and also has a blackened appearance)
  • Screw color and depth
  • The movement differences, such as the replacement of the center wheel jewel with three screws on the replica as well as the different movement part configuration of the two.
Audemars Piguet watch comparison

6. Serial Number & Certificate

Any certificate that proves the authenticity of the watch, as well as the original boxes with serial numbers can tell a lot about the genuineness of the timepiece. Original boxes and a certificate of authenticity should give you a lot of insight into the watch’s quality and its history. Although certified pre-owned AP watches may be missing their original boxes or paper, it does not mean they are counterfeit.

Still not sure about the authenticity of your
Audemars Piguet?

Although these tips should give you some insight into what to watch out for when detecting whether your AP is a real of counterfeit, we suggest you consult with a watch expert and have them authenticate the piece for you.

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