2. Location, location, location!
Just like in real estate “Location. Location. Location” is very, very important with watches. If you’re buying an AP on a side alley or at a local swap meet the chances are a lot higher that this watch is a fake. KNOW WHO YOU ARE BUYING FROM. RESEARCH THE SELLER.
There are plenty of reputable dealers, but it never hurts to do your homework to ensure that you get a genuine timepiece. Google does a very good job of showing you the most established, trusted retailers to help safeguard against non-genuine models from entering the market.
Comb through customer reviews across multiple sites. If reviews are terse, eerily similar to one another, or are identical across multiple review sites, the seller could be posting phony reviews. Alternatively, if you cannot find any information on the seller, it’s best to move on.
Track down where the seller is located. The majority of overseas sellers are based in Asia—which does not mean all sellers abroad are counterfeit; rather, this should be a point in a list of factors to determine the seller’s credibility.
At Brilliance Jewels, we provide a GUARANTEE OF AUTHENTICITY, A 24 MONTH WARRANTY, CERTIFIED APPRAISAL, and mostly always original paperwork and boxes by Rolex itself. Our in-house buyers meticulously inspect each watch in our inventory.