Sell Your Rolex


Rolex is one of the most popular luxury watch brands from Switzerland. For more than 100 years, the impeccable precision, build quality, and elegance of its watches have been legendary. Premium metals and diamonds are used in their construction, and the most complex mechanisms are characterized by a high degree of accuracy.

The popularity of Rolex is good news for those who, for whatever reason, decide to sell their watches. It will be easier to do so than with any other watch brand. Therefore, if you are in urgent need of a large sum of money, or if you decide to change your Rolex watch for another model, think about how you can sell it for a profit.

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Why Should you Contact us?

Do you have a Rolex that you no longer need for some reason or want to update your look? Now is the time to contact Brilliance Jewels to get a free appraisal and a great deal on your watch.

We are professionals at selling Swiss watches, so if you want to get a little extra for your Rolex, stop by our store in downtown Miami and meet our team. The professional staff at Brilliance Jewels will evaluate your designer watch and offer the best deal.

Our store prides itself on providing the best service for buying watches and jewelry, as well as an honest appraisal for every customer.

The benefits of working with us are:

  • We provide a FREE watch appraisal;
  • We accept watches in any condition, be it scratches, scuffs or dirt;
  • We have all the necessary certificates to confirm our partnership with Rolex;
  • You can sell your watch in our store for a higher price than most pawnshops and faster than in international auctions;
  • We respect the confidentiality of every deal;
  • We have certified equipment that helps to determine the real value of the item accurately;
  • We provide free parking for our customers.

We accept models without boxes and documentation, but their presence greatly increases the price. The original Rolex is sold in a quality cardboard box with a clip and a document section. Rolex documents include the manual, service book, and official warranty.

How we Work:

  1. You call +1 (786) 482-8100 or contact us via our online form to leave an application.
  2. You come to the office, or our appraiser comes to you.
  3. Our specialist will evaluate your watch.
  4. We offer a favorable price and close the deal.

We appraise and buy Swiss watches in any condition, offering up to 90% of the market price. Working with us, you save money, time, and nerves. We buy all Rolex watches of any year, from Steel Explorer to gold Daytona with diamonds. 

Our team is true Rolex enthusiasts who know the entire history of the brand, its models, and their variations. If you have a modern model or vintage Rolex watch, feel free to contact our experts so they can give you the best possible appraisal of your watch. Whatever your Rolex watch is, we will look at every detail and offer you the best deal on the market with immediate payment.

Bring your Rolex collection in any condition to Brilliance Jewels in Downtown Miami at the Seybold Building or our Four Seasons hotel. Call us at +1 (786) 482-8100, contact us through our form or send an email to schedule an appointment.

How to Sell a Rolex

There are a few basic things to keep in mind if you want to sell your Rolex for the best possible price.

Serial Number

Every Rolex watch has a unique serial number as one way of verifying its authenticity. Therefore, its presence is important for the sale. The serial number is stated on the watch’s documents or can be found in the case of Rolex.

The Original Box and Documents

It is very good if you can find the box and documents for your watch, as they include the following important details:

  • Warranty card
  • Serial number
  • Service manual
  • Sales check
  • Service history documentation

Remember that having the box and documentation is very important, as it will allow you to sell the watch at a better price. Of course, you can also sell them without the box, but the price will be much lower.

Determining the Value

There is one more important thing to be aware of. Unfortunately, you can only sell your watch for less price than what you once bought. 

There are several reasons for this:

  • There may be damage on the case, which lowers the value;
  • Lack of documentation, as we have already mentioned;
  • Any items, including watches, depreciate after some time of purchase.

However, there are always exceptions to these rules, which can be identified after a preliminary evaluation of the watch.

Finding a Reliable Buyer

This is the most important part of selling a Rolex watch.

Since the price of this brand is high, there are many scammers that you should not get involved with.

Pawnshops, for example, will offer you a much lower price than your watch is worth because they have to sell it at an inflated price to make a profit. If you are tempted by an offer and decide to sell your Rolex to a private individual you found on the Internet, you may very well end up without your watch and any money.

That’s why you should always contact only certified partners when selling your Rolex. That way, you will not only avoid fraud, but you will also get an honest estimate of the value of your watch and be able to sell it at a better price.


When you’ve decided to sell your Rolex, there are many options, but who to sell your watch to is important. You want to work with a watch buyer that you can trust to give you a fair deal and great service. At Brilliance Jewels, we pride ourselves on providing the best service and honest valuations for all our customers.

Bring your Rolex watch collection (of any condition) to Brilliance Jewels in Downtown Miami in the Seybold Building or our Four Seasons Hotel location. Our professional staff will appraise your designer watch and provide you with a competitive offer.

Please feel free to give us a call at +1 (786) 482-8100, get in touch through our form, or send us an email to schedule your appointment. Come by our store in the Seybold Jewelry Building during our regular business hours if you are looking to sell jewelry and receive complimentary Valet parking.


  • Free Appraisals
  • Expert Appraisers on Staff to rapidly assist you
  • Immediate payment from $500-$1,000,000.00
  • We buy jewelry, watches, diamonds, and gold