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Hublot is one of the most famous watch manufacturers that has been extremely popular across the globe, especially among those who follow fashion trends. The brand was forged by a Swiss company established in the 80s in a small city Nyon in Switzerland, and the mastermind behind this watchmaking giant was Carlo Crocco. Ever since the brand has been recognizable for its luxury watches that can be proud of their high quality and choice of material.
Since Hublot has a long history, revolutionary design and manufacturing are primarily visible in their approach to creating watch bracelets. Hublot’s first gold watch used the black rubber bracelet, the first of its kind in watchmaking history. Before this moment, gold was never combined with materials such as rubber that are more available. This made the Hublot brand stand out and obtain great success among the customers.
Besides the revolutionary rubber bracelet, Hublot introduced the overall new approach to the watch appearance with a recognizable “Hublot” look – “porthole.”
Carlo Crocco created his first watch in 1967 and later set what we know today as one of the best watch brands in the world. Soon after its creation, Hublot became a serious competitor to distinguished Swiss watchmakers such as Omega and Rolex. It immediately claimed the Best Design prize at the Grand Prix d’Horlogerie de Genève.
The commercial success of the Hublot company was even more enhanced and worked on after Jean-Claude Biver became the CEO of the company. During this time, the brand tried to evolve, which eventually led to its designs including more technology without losing the luxurious design they are recognized for. He closely introduced the idea behind the “Art of fusion” to the broader audience and combined it with the company’s future.
This principle includes material combinations and collection concepts that continually seek to amaze consumers worldwide. Some recognizable combinations of materials are gold, platinum, titanium, zirconium, the most famous fusion of pure gold and boron carbide, and “Hublonium” – metal-containing magnesium and aluminum, among all else.
Hublot brand mainly produces its watch components. The most recognizable in-house-made products include the Hublot Unico movement – the brand’s first chronograph movement to be entirely produced in-house, later incorporated in the Hublot Big Bang and King Power.
The Hublot brand, since its foundation, has been recognized among many celebrities and has crafted an excellent reputation.
Some of the most reputable names chose Hublot as their ultimate watchmaker among the sportsmen. Some of them include the fastest man on earth – Usain Bolt, and football superstars like Pelé and Diego Maradona.
Some Hublot ambassadors from showbusiness include Bernie Ecclestone, Lionel Richie, and Prince Albert of Monaco. Among many of the most famous rappers globally, Jay-Z took collaboration to the next level by participating in creating the Hublot Classic Fusion Shawn Carter timepiece.
Hublot watches are also in a campaign with the band Depeche Mode for clean drinking water, which is just one of the examples of how the brand takes care of socially good causes.
Hublot company is the first luxury watches company that got involved in football. In 2010 Hublot became the official watch of FIFA and part of the World Cup, making the watchmaker popular among many football fans. In the same year, Hublot was chosen as the Official Timekeeper for the next two football World Cups and the Official Watchmaker of Formula 1.
The brand also collaborates with several European football clubs such as Bayern Munich, Paris Saint-Germain, and Juventus and prime races such as Formula 1, which gave birth to Formula 1 King Power Ceramic. In 2012 Hublot became the watchmaking partner of Ferrari, releasing one or two Ferrari special series, and is present at every Ferrari event worldwide.
Hublot Big Bang series is one of the most popular, even legendary collections continued with numerous sub-collections during the time, following its launch in 2005. In the following year, Hublot launched it’s Big Bang All Black, introducing the concept of an all-black watch. The design relies on a fully covered base with white or black diamonds. This presented a refreshing take on traditional design. The oversized watch was a major boon for sales and received numerous awards and accolades, including the prestigious Design Prize at the Geneva Watchmaking Grand Prix.
Hublot Classic Fusion line was presented in 2008, combining traditional Hublot design while also using the sport elegance that finds its way to the customers even today.
The Spirit of Big Bang collection has obtained success with its rectangular cases. The Masterpiece line was a creative approach to this classical piece using the unique MP-02 Key of Time movement allowing the owner to slow down or speed up the rate when measured.
Magic Gold represents Hublot’s collaboration with Lausanne Federal Institute of Technology (EPFL) to develop a new 24k gold and ceramic (boron carbide) alloy with an impressive hardness of almost 1,000 Vickers. This watch was introduced to the public at the end of 2011. This was done as a tribute that Hublot did to the Antikythera mechanism, an Ancient Greek Cosmograph that the brand miniaturized to fit inside a wristwatch.
Hublot has managed to mark itself as one of the most recognizable watchmakers globally, comfortably breaking barriers and defying conventionality. The brand combined modern approaches in design and technology to create groundbreaking designs without losing the luxurious and traditional touch it had since its creation.
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