10 Unique Timepieces From the Most Luxurious Brands
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In this guide, we will delve into the most renowned luxury watch brands, their origins, signature styles, and culture as well as the personalities and celebrities who wear them. Luxury watches have long been a symbol of elegance and prestige. The world of luxury watches is diverse and captivating, from the sober designs of old industries like Rolex to avant-garde newer players like Richard Mille and David Webber.
Maybe the most renowned watch company around the world was founded in 1905 by Hans Wilsdorf and Alfred David in London, but soon after set up shop in Switzerland, the land of watches.
A Rolex watch is equated with elegance and top-notch engineering. The brand offers a wide variety of styles, from their Submarine model, ideal for divers to a more classic approach like the Datejust, beloved by white-collar professionals. A Rolex is a must in any luxury watch collection due to its exceptional quality and reliability.
Attention to detail is Rolex’s trademark, made from durable materials such as stainless steel and gold, a Rolex can endure harsh climates, water, and even fallings.
Rolex is at the top of the industry due to the culture of excellence and achievement the brand has cultivated over the years, aligning itself with prestigious, high-end events like the Wimbledon tennis championship and the Formula 1 Grand Prix.
Celebrities who wear or used to wear a Rolex include world leaders like Barack Obama, and Martin Luther King, rappers like Jay-Z and Queen Latifah, and tennis players as famous as Roger Federer.
Professionals like pilots, divers, sailors, and explorers will most likely wear a Rolex, as with any field of work that requires precision and timekeeping.
Founded in 1938 by Antoine Norbert de Patek and François Czapek in Geneva, the brand hails as one of the oldest luxury watch brands in the world.
Patek Philippe timepieces are renowned for their subtle elegance, high-end craftsmanship, and timeless designs. These watches function as family heirlooms and status symbols, as their elegance projects tradition and luxury at the same time.
One of the brand signatures is using diamonds, the finest of metals, to meticulously handcraft a watch worthy of royalty and world leaders. Some of their most famous clients include the world-class soccer player Lionel Messi, UFC champion Connor McGregor, the actor Brad Pitt, and the model and former pop star Victoria Beckham.
Not only do celebrities value the luxury a Patek Philippe piece provides, but collectors, high-ranking executives, and horology aficionados are avid users of these engineering marvels.
Now we delve into a more avant-garde approach to watch craftsmanship. Founded in 1875 by Louis Audemars and Edward Auguste Piguet in the city of Le Brassus. Audemars Piguet is renowned for its artistic designs without compromising the technical complexity a fine watch needs.
Individuals who appreciate innovation and top-line technology will wear an Audemars Piguet piece and maybe own more than one model to build a collection of flashy pieces that push the boundaries of watchmaking.
Audemars Piguet’s trademark is creativity and innovation, which is why the brand is open to collaborating with artists and athletes in marketing campaigns with a strong cultural presence.
Important personalities have been seen wearing Audemars Piguet, such as LeBron James, Serena Williams, and former actor Arnold Schwarzenegger.
Professionals from creative fields such as graphic designers and web developers are likely to prefer Audemars Piguet to show the world they can think outside the box.
Bedat & Co. started its history as a brand made by women for women when, in 1996, Madame Simone Bedat founded it in Geneva, Switzerland. Bedat’s purpose has been the same since the start: inspire and empower women all over the globe, and design timepieces that would make any successful, independent woman fall in love with. With a blend of Art Deco-inspired designs and hyper-feminine finishes, Bedat is a brand women can trust to provide comfort and functionality to their wrists.
In 1997, some months after Bedat’s foundation, Madame Simone presented her first collection at Basel World. The timepieces were praised for their appeal to femininity while maintaining a tasteful approach to luxury.
The N° 1 collection features square-shaped dials with numerals inspired by Art Deco, and bracelets made from stainless steel and crocodile-patterned leather. The N° 2 collection has oval-shaped dials encrusted by diamonds and comes with a stainless steel, leather, or gold bracelet. The N° 3 collection symbolizes perfection, encased in a tonneau-shaped dial, this collection imbues character and sophistication to the woman who wears it. The N° 7 collection presents rectangular-shaped dials, the intricate finishes and sophisticated cases make this line the epitome of feminine watchmaking. The Extravaganza collection is Haute Couture incarnated, each model from this collection has an intricate shape born from the genius of the most skilled artisans, they are rare timepieces with a sculptural appeal to them, one of the most luxurious and unique wristwatch collections in the world.
Luxurious woman and soprano singer Carly Paoli is the official ambassador of Bedat & Co., taking part in most of its marketing campaigns. Her beauty and feminine refinement perfectly embody everything Bedat stands for.
Founded in 1884 by Léon Breitling in Saint-Imier, Switzerland, Breitling watches are known for their construction, precision, and aviation-inspired designs. Initially, the brand focused on producing watches for aviation professionals, but now they have expanded their functional and high-performance engineering to cater to various adventurous activities.
Characterized by large, easy-to-read dials and study cases, Breitling timepieces also incorporate chronograph and GMT functions. Both professionals and enthusiasts in aviation embrace Breitling watches due to their precision and functionality. The brand’s clientele includes pilots, astronauts, and notable adventurers. Big-time celebrities like John Travolta and David Beckham have been spotted wearing Breitling watches.
Not only are aviators able to appreciate a Breitling timepiece, but they are also favored by divers, sailors, and individuals who practice extreme sports.
The history of technical watchmaking wouldn’t be the same without CFB. Since 1888, the homologous brand founded in Lucerne by Carl F. Bucherer has been researching and producing original, groundbreaking movements that help move the horological world in an exciting direction. In 1919, CFB launched its first wristwatch collection aimed at women, drawing inspiration from the trendy Art Deco style. This cemented one of the brand’s purposes, being in touch with women, listening to their needs, and catering to them by providing elegant wristwatches that could empower them, all of this inspired by the love Carl F. Bucherer had for his wife: Louise, who suffered a tragic death on the sea at a very young age.
Carl F. Bucherer brings a blend of non-paired skills with watchmaking expertise to the table. Each one of its mechanisms and movements is originally made by the brand, this authenticity has gained its international reputation. Its style encapsulates the finest intricate detailing and finishes that give an epic feel to any of its watches.
In 2001, CFB launched their Patravi collection, the first watch to ever be able to show three time zones at the same time. The Pratravi model is a sports timepiece ideal for explorers and travelers who need a reliable companion in their adventures. It is available in a wide range of styles to fit any taste and lifestyle.
Patravi’s success opened the door for more investment made by CFB, the main one being the acquisition of the Techniques Horlogères Appliquée Sûres workshop in 2007. This buy allowed CFB to dedicate more time to the research and development of its movements and complications, a step forward in the direction of the innovative appeal that sets CFB apart from other, non-artisan, generic brands.
It was the year 2008 when CFB made an impressive breakthrough that put the brand in the history books of watchmaking. This was the year the CFB A1000 Caliber model was launched to the market. Why is this model so important? It was the first automatic mechanical watch movement with a peripheral mounter power source to ever exist. This changed the history of watchmaking as we know it forever.
In 2013, CFC celebrated its 125th anniversary with an exhibition in Taiwan, presenting more than 200 watches from the company’s history. In the same ceremony, the brand launched the Manero Power Reserve model.
Moving forward to 2014, the Patravi special model: the Patravi ScubaTec SFV Special Edition became the official sponsor for the Swiss National Soccer Team, in a campaign for the upcoming World Cup celebrated that same year.
That very same year, the movie John Wick premiered and it featured a close-up of the Manero AutoDate model worn by the one and only Keanu Reeves. From then on, other celebrities have endorsed CFB by wearing their pieces to red carpets and important social events. The brand has hired many ambassadors during its time, like Hockey Star Nico Hischier and soccer player Ricardo Rodríguez.
At this point, you may be wondering what happened to the CFB’s compromise with its compromise on female empowerment. Well, it never went away. While their most recent collections have been received better by a masculine audience, The company currently sells 25,000 watches a year, and only 40% of them are acquired by women. This doesn’t mean CFB has stopped catering to women in their marketing campaigns and choice of ambassadors. Female soccer player Ramona Bachmann, award-winning beautiful Chinese actress Li Bingbing, and Olympic and World Cup winner Wendy Holdener are global ambassadors for the brand.
The history of Chopard begins in 1860 in Sonvilier, Switzerland. Master pocket-watch maker Louis-Ulysse Chopard, driven by his creativity, had the purpose of democratizing the use of the wristwatch. At the time, using a wristwatch was considered feminine, men used pocket watches only. Intelligently, Chopard started making watches based on these gender norms to gain prestige and recognition first. When he was well-positioned in the watchmaking scene, he defied gender norms and started manufacturing watches for any gender and age group. Soon after, Chopard’s sales went through the roof and it became a luxury watch brand.
The brand started to forge a name for itself when, in the year 1885, it became the official timekeeper for the “Tir Fédéral”, the Swiss Railway. During that time, Chopard also received commissions from the Russian Tsar Nicolas II.
Chopard’s signature is the dial with floating diamonds inside, a design that has inspired other creators like Jason of Beverly Hills. The way Chopard does it involves the dial containing the diamonds and two sapphire gems holding it together.
In 1980 Chopard delved into the world of sports watches for men by launching the St. Moritz model. An exquisite, expensive sports watch crafted in stainless steel. A few years later, in 1983, Chopard launched one of its most iconic wristwatches to date, a piece with a combination of steel and diamonds called Happy Diamonds, including the floating diamonds dial and the two sapphire crystals. It immediately became a sales success because it set the trend of the sporty-chic look adopted by beautiful high-class women in the 80s. The most complex Chopard’s timepiece is considered to be the L.U.C. Full strike, a finely crafted minute repeater made from ethical gold, this piece was awarded with the 2017 Grand Prix d’Horlogerie de Genève in the Mechanical Exception category.
Chopard watches have been featured in Hollywood movies. This is a major point regarding their spike in popularity in the United States. Furthering their interests in being an active part of the international cinema scene, in 1998 Chopard became the official sponsor for the Cannes Film Festival, also manufacturing the trophy for their most prestigious award, the Palme d’Or. Thanks to this, lots of celebrities wear Chopard to red carpets and movie premieres. Names like Viola Davis, Soo Joo Park, Simona Tabasco, Zhou Yilong, Amy Jackson, and Zhang Yuqi have worn Chopard timepieces to the Cannes Red Carpet event.
In 2015, one of the most beautiful actresses in French cinema history, Marion Cotillard, was invited to be part of Chopard’s team as a guest designer for a jewelry piece. More recently, in 2021, Julia Roberts became an ambassador for the Happy Diamonds collection in preparation to celebrate the 40th anniversary of the iconic model. Julia Roberts is the perfect pick because she embodies what Happy Diamonds stands for sexyness, beauty, approachability, and an easy-going personality.
A contemporary brand with an already rich tradition that took the world of watchmaking by surprise just a few years after its foundation in 1982. At the time, master watchmaker Gerd R. Lang already had a long career working in the watch manufacturing process for another high-end brand but was fired during that company’s economic crisis. Then he decided to open his workshop and did it in the city of Munich. Soon after, he moved his project into the hearth of the watch manufacturing scene: Lucerne, Switzerland.
Specializing in mechanical watchmaking and Swiss ETA movements, Chronoswiss has always presented an interesting mix of tradition and modernity. Their timepieces have been described as “consciously anachronistic” by GQ magazine due to the brand’s purpose of taking the best out of tradition and creating revolutionary approaches using it. The brand has gained its place in watchmaking history by inventing one element of a watch that we take for granted but not so long ago it was an invention that changed the horological world forever: the watch dial.
1988 marks the year Chronoswiss launched its most iconic watch to date, the Régulateur. It is considered to be a revolutionary timepiece as the first wristwatch with a regulator layout, this means the hours, minutes, and second are displayed individually by their own set of hands. Their design had the anachronistic approach mentioned above, it looked like a pocket watch from two centuries ago embedded into a wristwatch strap.
Not all Chronoswiss models have a traditional feel to them. While they are certainly rooted in traditional hand-crafting methods and classical movements, their looks appeal to the modern eye. One particular example of this is the Delphis model, with a modern design and functionalities that include hour jumping, moon phases, and quarter repeaters.
Manufacturers of some of the most unusual watches in the world, Corum came into existence in La Chaux-de-Fonds, Canton of Neuchâtel, Switzerland in the year 1955 thanks to the minds of René Bannwart and his uncle Gaston Ries. From the beginning, the brand’s purpose was to create imaginative watches that looked like no other piece. Thanks to this ethos, Corum has achieved international recognition and his creators have been able to see their inventions, each collection more adventurous than the last, come to life.
One of their most successful models is the Coin Watch. The name of this piece is quite literal: the watch’s dial is constructed on top of a 20 USD coin, with a complex movement that allows the hands to give the time while not fully revealing its mechanism. Truly a statement piece, it has been owned by presidents of the United States Richard Nixon and Bill Clinton.
The Admiral collection is another Corum classic, It made its debut in 1960 as a testament to the value of a Corum piece, its unique, yet elegant design, and its exclusivity and prestigious standing in the horological world. But maybe the most iconic model from Corum is the Concept Watch, an experimental watch with an original, never seen before, movement, equipped with a flying tourbillon and sapphire crystal bridges.
Aside from world leaders, Corum has gained such relevance as a creative watch manufacturer that it became the brand of choice of pop artist and tastemaker Andy Warhol. Their main ambassadors are Miralem Pjanic, one of the best midfield soccer players in the world, and Chinese actor and model Mr. Hu Bin, an icon of masculinity in the Eastern world.
Master jeweler Fawaz Gurosi founded de Grisogono in 1993, opening his first boutique at 104, rue du Rhône, in Geneva, Switzerland. He became well known for bringing back the black diamond, regarded as a problematic gem, to the international watchmaking scene.
The brand’s ethos is to bring creative exuberance to its craftsmanship, and innovation that brings a breath of fresh air to the world of watchmaking. de Grisogono’s designs emphasize the display of its functions through the dials, which showcase original creative complications that truly push boundaries in the art of measuring time.
With more than twenty watch collections under its belt, de Grisogono can achieve all of its creative goals thanks to a team of researchers and developers living in their facilities that also function as a workshop, located in Plan-les-Ouates. Their most famous models are the Instrumento NO° Uno and the Meccanico dg, both being a feast for the eyes, with their complications and movements fully on display, encrusted with black diamonds. Some celebrities like Denzel Washington proudly wear de Grisogono to the red carpet.
House of the Watches regarded as the finest and most complicated watches in the world, Franck Muller was founded in 1992 in the city of Geneva by Vartan Sirmakes and the master watchmaker, Geneva School of Watchmaking graduate, Franck Muller, also known as “The Master of Complications”. Franck Muller is a brand that knows no limits, always pushing the boundaries of watchmaking with mind-blowing inventions that defy everything that’s known about watchmaking.
Franck Muller’s purpose as a brand is the blending of powerful boldness and out-of-this-world creativity, Their original designs are composed of complicated movements that not only compose the practicality and precision any high-end watch should provide, they are also a feast to the senses. Frank Muller’s timepieces are truly technical spectacles. The timepieces’ ornaments are all crafted by hand and include engraving, spotting, bevelling, and mirror polishing.
Their signature model, one of the greatest achievements of what is humanly possible in watchmaking, is the Crazy Hours line. A timepiece where the order of the numerals is wrong? No problem! The outstanding mechanism jumps from one hour to the next in chronological order. The order displayed on the dial may be wrong, but the time it gives is correct. A clever and exciting watch that fully encapsulates what it is like to experience Franck Muller’s creation: the owner won’t be capable of taking his eyes off the watch, waiting a second after second for the hour to change.
Another famous model is the Aeternitas Mega, famous for being the most complicated watch in the world, composed of more than 1500 technological elements that work together in a full dial display, a fascinating display of technology and craftsmanship.
Franck Muller is one of the favorite watch brands of celebrities who consider themselves eclectic and daring. The likes of the Greatest Of All Time soccer player Cristiano Ronaldo, famous experimental rapper Kanye West, singer-songwriter Chris Brown, and reality TV superstar and socialite Paris Hilton are known owners of Franck Muller timepieces.
With a passion for success, Frédérique Constant SA was founded in 1988 by Aletta Francoise Frédérique Stas-Bax and Peter Constant Stas (a couple of Dutch origins). Quickly became one of the largest Swiss watch manufacturers, producing up to 100,000 pieces across more than 10 countries per year. Frédérique Constant purpose is to make luxury accessible, with creativity as a driving force. Their timepieces are some of the finest watch engineering the world has ever seen.
Frédérique Constant style takes inspiration from technological innovation, creatively applying them to their philosophy of how a watch should work. Since their origins, their timepieces have been highly valued because of their mechanisms, which the brand is proud of and is not afraid to make the center of their designs: most of their pieces have an opening that reveals how the watch is operating on the inside.
The Heart Beat line is regarded as their breakthrough in the world of innovative horology, it was launched in 1994. In 2008, Frédérique Constant launched the Ateliers deMonaco line, a series of fine timepieces carved from noble materials and with never-seen-before mechanisms like a minute repeater. 2012 was the year one of their most famous models came to life, the FC-718 Manufacture, which can display the time of 24 cities around the world just by adjusting the crown, ideal for businessmen that engage in multiple travels in the same year.
In 2018, Frédérique Constant delved into the world of smartwatches, but of course, they did it their creative and unique way. The Hybrid Manufacture model blends smartwatch technology with mechanical movement, equipped with an electronic module assembled on a quartz dial, which can be controlled and personalized through an App.
The brand has been involved in some collaborations during its existence. Since 2004, Frédérique Constant has sponsored car rallies worldwide, even launching a Vintage Rally wristwatch collection. Oscar-winning actress and philanthropist Gwyneth Paltrow has been the ambassador for the brand since 2016, in an attempt to give back to Charity and promote their models for women, showcasing their most feminine side.
Founded in Switzerland in 1833 by Antoine LeCoultre, the brand is one of the most revered watchmaking houses in the world, with a rich history of innovation and technical excellence. Jaeger-LeCoultre is renowned for its focus on unmatched technical precision.
The brand is easily up there with the very best of Swiss watchmaking, designed for those who value exceptional craftsmanship and timeless beauty, The aesthetic of Jaeger-Lecoultre has clean lines and exquisite details, inspired by a culture rooted in Swiss watchmaking tradition. Its focus is on innovation and technical mastery; these values have propelled the industry forward for centuries.
Influential personalities like Queen Elizabeth II and Robert Downe Jr. have been spotted wearing Jaeger-LeCoultre watches, solidifying the brand’s status as symbols of prestige and good taste. The timepieces are also appreciated by discerning professionals in various fields, including executives, scientists, and artists.
The Reverso and the Master Ultra Thin are two iconic examples of the exceptional craftsmanship and innovative engineering that define Jaeger-LeCoultre.
One of the oldest manufacturers, Vacheron Constantin was founded in 1755 in Geneva, Switzerland. Imbued with subtle sophistication, Vacheron Constantine’s timepieces exemplify timeless elegance and meticulous attention to detail.
Both connoisseurs and collectors alike praise Vacheron Constantin’s cultural significance and history, regarding the brand as the pinnacle of Swiss horological craftsmanship.
Vacheron Constantin is exclusive, it is not a brand for the everyday man, their pieces are made for mandataries, members of world-class elite groups, and royalty.
Celebrities that have been seen wearing a Vacheron Constantin include the one and only Princess Diana, American President Donald Trump, and British Prime Minister Sir Anthony Eden.
Established in 1926 by Hans Wilsdorf, who also founded Rolex, the brand has paved its way to become a renowned brand distinguished for being affordable but reliable.
But affordable by any means equals cheap or poor craftsmanship, Tudor compromise is combining heritage and traditional-oriented designs with modern innovation and technology. This appeals to collectors with a taste for adventurous timepieces that also exude authenticity.
Tudor watches are ideal for heavy use, so it’s favored by explorers, archaeologists, and anyone in an industry with a heavy line of work.
Some celebrities are also die-heard Tudor fans, such as David Beckham, who is an ambassador for the brand and has made public appearances wearing the Tudor Pelagos piece. John Mayer, Lady Gaga, Tom Cruise, and Will Smith are also known to be Tudor enthusiasts.
Hublot’s history begins in Switzerland, where a visionary watchmaker named Carlo Croco founded the company in 1980. The brand’s timepieces can be described as innovative, audacious, and unique.
Hublot is always a step ahead in terms of watchmaking. Not only do they use daring materials like magic gold, rubber, ceramic, and sapphire, but the brand is always working to develop the next big material to introduce to the watchmaking scene. This is why they employ not only watchmakers but also physicists, chemists, and engineers in their manufacturing process, ensuring their purpose of departing from conventions while merging innovation with tradition can be achieved with the strictest standards for quality and functionality.
Their timepieces are favored by industry leaders, athletes, and celebrities alike. Hublot has launched collaborations with musicians like the band Depeche Mode, coffee brand Nespresso, world-famous tennis player Novak Djokovic, and world cup winner soccer player Kylian Mbappé. Hublot is also the official timekeeper for prestigious soccer clubs like Juventus and AFC Ajax.
The Big Bang model is a testament to Hublot’s exquisite design, technical and aesthetically daring. Another amazing model is the MP, a revolutionary and spectacular design that invites the wearer to look at the time in a different way, made in collaboration with Japanese artist Takashi Murakami.
Hailing from Switzerland in 1969, Nabucco has carved a niche for itself in the competitive world of high-end watchmaking, combining Swiss precision with avant-garde designs. Nabucco watches have an aura of boldness, daring to push the boundaries of traditional watchmaking while maintaining an air of sophistication.
From leading figures in the fashion world to trailblazers in the tech industry, Nabucco watches adorn the wrist of visionaries who dare to challenge conventions. Whether diving into the depths of the ocean or conquering the peaks of mountains, adventurers, and explorers rely on Nabucco watches for their durability.
The Nabucco Stratis and the Nabucco Symphony epitomize the brand’s commitment to punching boundaries and creating timepieces that defy expectations, earning their place among horological icons.
NR, founded in Switzerland in 1856, stands as a testament to Swiss precision and craftsmanship in the world of horology. The brand produces watches with minimalist designs that also project refinement.
NR’s ethos revolves around the pursuit of excellence and innovation, embodying the rich heritage of Swiss watchmaking while embracing modern sensibilities. From business moguls to tastemakers in the fashion industry, NR timepieces find their place among individuals who demand precision and reliability.
The NR elegance and NR navigator exemplify the brand’s commitment to craftsmanship and design, offering impeccable timekeeping solutions for the modern connoisseur.
Originating in the city of La Chaux-de-Fonds, in Switzerland, Omega has a rich tradition of innovation and precise watchmaking. Their timepieces are the epitome of sporty elegance, with iconic models such as the Speedmaster and the Seaster. Both of these watches have achieved legendary status in the horological world.
One of the brand’s major achievements is becoming the official timekeeper of the Olympic Games in 1932 and maintaining the privilege to this day. But Omega’s legacy doesn’t stop there. Astronauts have gone to space using their timepieces on the moon.
Omega watches are trusted by athletes, explorers, and people in technological careers who need to track time precisely.
The brand is also liked by celebrities. George Clooney is an ambassador for the brand, his favorite Omega watches are the Speedmaster ‘57 and the Seamaster Aqua Terra 150m. Other Hollywood personalities who love the brand include Nicole Kidman and Daniel Craig, Tom Hanks, and Steve Carrell also wear Omega watches.
Born amidst the city of La Côte-aux-Fées in 1874, Piaget’s watches epitomize refinement, blending traditional Swiss craftsmanship with avant-garde design aesthetics. Each timepiece is a symphony of precision and poise, a testament to the brand’s commitment to excellence.
Beyond the measurement of time, Piaget’s timepieces serve as conduits of sophistication. With every tick of the hand, the watches exude luxury and legacy. Piaget’s watches transcend fleeting trends. Each collection, from the iconic Altiplano to the dazzling Limelight, is a testament to the brand’s mastery of horological artistry.
Piaget is always present at prestigious events and red carpets, adorning the wrists of tastemakers and trendsetters, from Hollywood celebrities to royalty. Icons like Jackie Kennedy and Elizabeth Taylor have graced themselves with these exquisite watches, elevating them to cult status.
Piaget’s watches transcend specific professions but are favored by individuals who appreciate the finer things in life. Whether worn by captains of industry or cultural luminaries, these timepieces symbolize success and sophistication in equal measure.
Born in the heart of the Swiss Jura Mountains, Parmigiani Fleurier emerges as a bastion of artisanal mastery, a brand where tradition and innovation intertwine to create horological marvels. Founded in 1996 by Michel Parmigiani, the brand has swiftly ascended the ranks of haute horlogerie. Parmigiani Fleurier watches have an aura of understated elegance, marrying classical designs with contemporary sophistication. Each timepiece is a testament to the brand’s unwavering commitment to craftsmanship and excellence.
Characterized by intricate detailing, Parmigiani Fleurier watches are revered for their impeccable design. Models like the iconic Toric or the avant-garde Tonda showcase the brand’s absolute mastery in watchmaking. Their presence at exclusive events and horological exhibitions serves as a testament to their enduring appeal.
Parmigiani Fleurier timepieces are favored by CEOs and scholars, who wear them as a symbol of precision and straightforward thinking, always seeing ahead.
Roger Dubuis is a Swiss watch brand founded not so long ago in the year of 1995 by Roger Dubuis and Carlos Dias in Geneva, Switzerland. Their watches are characterized by avant-garde designs, technical innovation, and above-average watchmaking.
Roger Dubuis watches are created for individuals who are not afraid of wearing cutting-edge technology and daring aesthetics that scream danger and the abolition of what is socially deemed as normal. These unconventional designs often incorporate complex movements, exotic materials, and architectural inspiration. The brand is preoccupied with pushing the boundaries of traditional watchmaking to create mind-blowing timepieces that captivate the imagination.
Roger Dubuis watches are favored by collectors, watch enthusiasts, and individuals in creative fields who appreciate the brand’s innovative spirit, dangerous allure, and bold designs. More than timepieces, Roger Dubuis manufactures individual statements.
Originating in the Swiss horological heartland of Les Breuleux, Richard Mille had emerged as a beacon of luxury watchmaking. Renowned for its technical prowess and feather-light construction, his timepieces completely redefine the boundaries of watchmaking. Richard Milles watches are engineered for unparalleled performance and durability, catering to athletes and adventurers, and offering timepieces that excel in extreme conditions.
Richard Mille’s design ethos lies in its innovative materials, from carbon fiber to aerospace-grade titanium and ceramic. Every Richard Mille watch is a testament to the commitment to pushing the limits of artistic innovation and engineering, without compromising performance.
Celebrated personalities such as tennis player Rafael Nadal, singer-songwriter Pharrell Williams, and Michelle Yeon adorn themselves with Richard Mille watches. Also favored by athletes, racing drivers, and any kind of adventurer, Richard Mille’s pieces are trusted companions in the pursuit of glory and success.
This brand was founded in 1860 by Edouard Heur in St-Imier, Switzerland. Synonymous with avant-garde design and precision timekeeping, Tag Heuer is known for blending cutting-edge technology with dynamic aesthetics. This combination appeals to individuals with a passion for edgy adventures and exciting sports.
Tag Heuer has associated itself with motorsports, embodying the spirit of speed and precision. Their pieces are used to chronograph the time in various prestigious motorsports competitions.
Racing enthusiasts, athletes, and tastemakers are likely to own a Tag Heuer in their watch collection because the pieces exude a bold, yet dangerous allure.
Personalities known for owning a Tag Heuer include female tennis player Naomi Osaka, blockbuster superstar Leonardo DiCaprio, and actor Chris Hemsworth, who is also an ambassador for the brand.
One of the great Swiss watchmaking innovators, Tissot came into existence in the legendary location for the horology world Le Locle, Switzerland by the hand of Charles-Félicien Tissot and his son in 1853, amounting to 170 years of rich and existing history. Tissot is considered to be an affordable luxury brand, which means one of its timepieces would make an ideal first watch for enthusiasts who are just starting their collection.
At first, as was customary, Tissot manufactured Pocket Watches, but this changed soon as the brand’s quality became known, allowing it to expand all over Europe. In 1880, Tissot made its first move toward solidifying itself as a household name by registering its iconic logo along with the slogan “Innovators by tradition”.
That phrase has rang true throughout Tissot’s history. Tissot trademark is looking at traditional mechanisms in watchmaking and upgrading or replacing them with better inventions. In 1930, Tissot produced the first antimagnetic wristwatch in the world. The Tissot Antimagnetic line came at a time when electricity was becoming prevalent in everyday life. The magnetism associated with electrical waves was influencing the wristwatches’ mechanisms and movements, a problem Tissot solved by commissioning the task to a group of researchers and then applied to all of their collections up until now.
This innovation alone is enough to put Tissor in the history books of watchmaking. But it didn’t end there., the brand has developed cases made of different materials like plastic, stone, and wood. More recently, in 1999, Tissot presented the T-Touch technology. With a series of Sapphire crystals, the T-Touch model implemented 25 touch functions, making it the prototype for what we know as a smartwatch today.
Tissot also has cultural relevance in the Western world. Thanks to its exquisite craftsmanship and technology that not only gives them practicality but survival capabilities in harsh climates and depths up to 200 meters underwater, some celebrities have endorsed the brand by wearing its timepieces to red carpet events and other exclusive galas. Names like the sexiest man in the world George Clooney, all-star basketball player LeBron James, and pop icon Justin Bieber have been spotted wearing Tissot. The brand has also been featured in Hollywood movies, Angelina Jolie wore a Tissot wristwatch in the movie Tomb Raider: The Cradle of Life, showcasing the brand’s appeal to both luxury and adventure enjoyers. World leader Nelson Mandela also used to wear a Tissot.
The brand sponsors sports events like the MotoGP and is the official timekeeper of the International Ice Hockey Federation and the NBA, one of the most prestigious sports leagues in the world.
It was founded by Ulysse Nardin in 1846 in Le Locle, Switzerland. Rooted in a world-renowned watchmaking tradition, Ulysse Nardin has established himself as a prominent figure. The brand draws upon its rich heritage of crafting marine chronometers for seafarers and to this day continues to uphold its reputation for precise timekeeping.
Ulysse Nardine watches are distinguished by their exceptional engineering and nautical-inspired design motifs that embody the spirit of exploration and adventure. The timepieces often feature robust cases, and intricate dial designs drawing inspiration from the oceans. The materials used in the development of the pieces are top-notch and durable metals like titanium. These watches have accompanied explorers on expeditions across the globe, enduring the rigors of extreme environments with aplomb.
The timepieces are favored by explorers, yachtsmen, and sailors who demand reliability, precision, and durability in their watches. The brand has invited the likes of Indian cricketer, Yuvraj Singh; star of The Horse Whisperer, Kate Bosworth; baseball legend, Randy Johnson, and rising tennis star, Elina Svitolina to wear and endorse their wristwatches.
Founded in Le Locle, Switzerland in 1865 by Georges Favre-Jacot. Started as a pocket watch manufacturer, stays relevant to this day thanks to the brand’s innovative vision and groundbreaking designs.
If someone is looking for the perfect balance between tradition and innovation, Zenith will be a top pick. Their designs tend to be loyal to classic craftsmanship topped with modern technology, resulting in both elegant and high-performing watches. Sophistication is the perfect word to describe a Zenith timepiece.
The brand also designs high-end cases and dials which reflects the brand’s commitment to excellence. This aspect and the will to push the boundaries of watchmaking is how Zenith can inspire horology enthusiasts all over the world.
Zenith watches are favored by connoisseurs of technical excellence, celebrities such as blockbuster actress Zendaya and the Green Bay Packers quarterback Aaron Rodgers, who is also an ambassador for the brand.
Zenith watches are not specifically tailored to any type of professional, but any individual who needs to reflect reliability and compromise with precision will benefit from wearing a Zenith watch.
Passion projects often come with the best results. This is the case of Bell & Ross, a brand that started as a college assignment of friends Bruno Belamich and Carlos A. Rosillo in 1992. Their ethos and objectives were pretty clear from the start: inspired by military history and designs, they wanted to be part of it not only aesthetically, but as an active part in the advancement of military technology.
Pilots were some of the first professionals who saw the wristwatch as an essential part of their labor, so Bell & Ross made its purpose of providing them with timepieces that not only are inspired by aircraft designs but feature functionalities that would be useful in an actual battlefield or stealth mission. The same year Bell & Ross was founded, it became the official supplier of timekeeping devices for the French Air Force. Just a couple of years after, in 1994, the Space 1 model, featuring an anti-magnetic case, was the first French wristwatch to ever be worn in space. The accomplishments don’t end there, in 1998 Bell & Ross beat the Guinness World Record for a water-resistant watch at 11,000 meters below sea level.
These facts alone had made Bell & Ross a household name in the field of watchmaking aimed at professional use. From astronauts and pilots to divers, men who accomplish challenges in the field endorse and trust the brand. Professions that require the most accuracy in timekeeping like bomb disposal experts, who can’t afford the slightest mistake that could cost human lives, use Bell & Ross.
The hyper-focus the brand has on practicality doesn’t diminish its luxury status. The materials and features the timepieces have may not be ideal for red carpets or socialite events, but their expensiveness is justified when put into perspective in front of other luxury brands: what other manufacturers expend on aesthetically pleasing finishes or shiny materials, Bell & Ross does it to add mind-blowing functionalities.
The brand divides its collections into three main breaches: Aviation, Marine, and Vintage. The Bomb Disposal model from the Vintage collection, as its name states, is ideal for neutralizing bombs, equipped with an anti-magnetic case, and perfect accuracy. The Hydromax 11,000 M model from the Marine collection is the timepiece that earned the World Record. The BR 01 RED Radar model from the Aviation collection is one of the most unique watches in the world, inspired by how an infrared radar works, the timepiece not only reads the time but can be programmed to function as an actual radar mounted on the deep red digital dial.
Since 2016, Bell & Ross has been the official sponsor of the Renault Formula 1 Team, to which the brand launched the Alpine F1 Team collection to commemorate the partnership. To tap other markets outside the brand’s niche, it has appointed female Formula 1 Pilot Carmen Jorda as the official ambassador for their feminine watch collection. For the Eastern market, Bell & Ross appointed three Malasyan ambassadors, actor Syafiq Kyle, YouTuber Chan Phei Yong, and stylist Ethan Chu.
With family values at the forefront, Frederic Boucheron founded, in 1858, Boucheron, a brand dedicated to designing and manufacturing luxury jewelry and timepieces. The brand’s purpose is to create complications constructed on watches that appear expensive and luxurious to a very select clientele of exclusive personalities. In the past, Boucheron’s aesthetics captivated royalty, having received commissions from French, Russian, and Egyptian nobles.
Boucheron manufactures jewelry and fragrances mainly, but their watchmaking is on par with the best watchmakers in the country. The brand takes its craft seriously, researching and producing its movements and complications. The Serpent collection perfectly showcases the blend of elegance and a classic feel, with a pair of drops carved in the iconic Serpent Line trademarked by Boucheron. The Serpent watches are made from Gold and Diamonds encrusted in a white-pearl dial. This watch is meant for women in positions of power who don’t want to lose their feminine side. The Reflet collection is another example of a watch that can be worn by a boss girl. A rectangular dial Roman numerals constructed on a steel bracelet, a piece that will add character to any outfit.
To this day, Boucheron keeps captivating personalities who are obsessed with their pieces. Names like Joséphine Baker, Edith Piaf, Gwen Stefani, and Ava Gardner are proud owners of Boucheron jewelry and timepieces.
The brand has recently delved into the eastern market, with two new ambassadors: beautiful Korean actress Han So-Hee and Chinese model and actor Xiao Zhan.
The history of watchmaking can’t be told without putting Breguet as one of the protagonists. An old tale of luxury and watchmaking started in 1775 when Abraham-Louis Breguet opened its first store in pre-revolution Paris. Breguet was the inventor of various watchmaking innovations that completely changed the horological scene forever. Nowadays talking about a tourbillon or a self-winding watch is a common thing, but back when Breguet walked this earth these inventions mesmerized enthusiasts and members of the royal court alike.
It can be safely stated that the number one Breguet’s contribution to the history of watchmaking is the wristwatch, personally commissioned by Caroline Bonaparte as a way to measure time without compromising her outfits. Yes, the modern standard for timekeeping wouldn’t exist if Greguet never wondered how a woman could keep the time like men did using a pocket watch. This doesn’t mean women didn’t own pocket watches at the time, but they did it more as a symbol of power and status than out of practicality.
The history of Breguet’s most famous watch, maybe the most expensive watch in the world, is tied to this wristwatch/pocket-watch dichotomy. Queen Marie Antoinette, fascinated by Breguet’s inventions, was very vocal about her admiration for the watchmaker. So, in 1783, one of the many lovers of the reigning Queen of France commissioned a pocket watch that would set him apart in the eyes of Marie Antoinette. Breguet took this commission very seriously and it took 34 years to complete the most complicated pocket watch any human had seen at the time: The world-famous No.160 grand complication, also known simply as the Marie Antoinette Pocket Watch. Sadly, Marie Antoinette never got to see the watch completed, as she was executed during the revolution 4 years before. But the history of this legendary watch doesn’t end there. It was safely kept under the strict supervision of the Museum for Islamic Art in Jerusalem, but it was inexplicably stolen in 1938. Thankfully for historians and Horlogerie enthusiasts, the watch was retrieved in 2007.
The compromise to this gargantuan project was the best piece of advertisement Breguet could hope for. Following that commission came assignments from Louis XVI. After Breguet’s death, the prestige of the brand remained intact, and important figures like Emperor Napoleon Bonaparte, King George III, Queen Victoria, and, in most recent times, Winston Churchill and Vladimir Putin have commissioned pieces from the brand.
One of Breguet’s slogans “In every woman is a queen” is directly related to the brand’s muse: Marie Antoinette. Recognizing a Breguet watch is easy for those who know, its design style includes coin-edge cases, guilloché dials, and blue pomme hands. The Tradition collection is a testament to the brand’s rich history, featuring a classical mechanism constructed over a modern-looking dial and bracelet. The Classique collection showcases what a complication manufactured by Breguet could look like, showing that the brand is still not afraid to take on big projects.
Breguet remains an exclusive brand, only producing around 18,000 pieces a year. Only a select few personalities get to wear a . TV icons like Luke Brian or world leaders like Nicolas Sarkozy and famous, charismatic president Vladimir Putin are among the proud owners of an original Breguet watch.
Gabrielle Bonheur “Coco” Chanel may be the most influential fashion designer in the world. She founded the Chanel brand in 1910, which started as a small studio in Paris. Designing and selling hats to the so-called mundane and half-mundane women of Parisian nightlife, little did she know Chanel was setting the foundations for the biggest, most well-known fashion brand to ever exist.
Coco Chanel is not only an icon of style but also an icon of women’s empowerment. Her purpose was to create fashion that would speak to the women of her time, with simple, elegant, and comfortable design, prioritizing practicality over ornament without losing the tasteful appeal that defines a luxury brand. She wasn’t afraid of transgression so she used navy blue or gray on her designs, colors that were considered masculine by French fashion standards. Contemporary luxury brands tried too hard to remain exclusive with a small pool of high-end clientele mostly composed of royalty and world leaders; Chanel changed this forever.
One of Chanel’s main contributions to fashion history was dropping the corset silhouette that was reigning in women’s fashion and replacing it with more functional garments that emphasized women’s lines, thus making them more flattering without being constricted. Then, in 1925, came Chanel’s famous logo, two capital C letters intertwined, a symbol that could be recognized by habitants of every major city in the world. The logo opened the door for the brand to sell licenses and reach untapped markets. To this day, the Chanel suit and the No. 5 perfume are cultural phenomena that transcend the world of luxury items.
Chanel’s style is characterized by mind-blowing designs and high-quality products. Its pricing is high, but still affordable for medium-high class citizens, and, more importantly, its value and durability are guaranteed. The materials used during the manufacturing of the pieces are top-notch, including but not limited to leather, tweed, and soft weightless silk. The construction of Chanel’s designs is meticulous and approached with precision.
In 1987, Chanel tried its hand at watchmaking by launching their first collection: the Premiére watch. By 1995, the brand launched its second collection, the Matelasse model. But it wasn’t until 2001 that Chanel hit the jackpot with the J12 collection, an iconic unisex watch that put Chanel on the map of timepiece manufacturing. Soon after, in 2002, the brand opened its first watch and accessories boutique on Madison Avenue, New York.
The J12 model became so famous, there have been many celebrities who own a piece. The appeal of a sports watch with the mechanism of an artisan piece, powered by a mechanical movement with automatic winding, the J12 was inspired by the competitive and exclusive world of yachts. Chanel has exclusive ambassadors for the J12 and has launched a marketing campaign with names like Keira Knightley, Ali MacGraw, Vanessa Paradis, Anna Mouglalis, Carole Bouquet, and Lily-Rose Depp, as well as Naomi Campbell, Claudia Schiffer, Liu Wen, all them iconic women in their respective fields.
history of Chaumet goes hand in hand with the history of France as a country. One of the oldest jewelry houses in the world, Chaumet was founded in 1780 in a thriving Paris, by Marie-Étienne Nitot, who at the time was the apprentice of the official jeweler of Marie-Antoniette. The contribution of Chaumet to the expansion and solidification of French culture as the cosmopolitan luxury capital of Western Europe can be traced back up to two centuries. This influence becomes palpable in Chaumet’s involvement in world-defining historical political events, Napoleon himself commissioned Chaumet the sword used in his coronation ceremony, and Pope Pius VII commissioned his papal crown, these pieces are now considered to be part of History and valued in the billions. Some years later, around 1810, the brand became the official jeweler to Empress Josephine, the event that defined the path Chaumet was going to take as a luxury, high-end brand. These historical facts are enough to safely state that without Chaumet jewelry as we know it today would not exist.
The purpose of Chaumet as a brand has been the same from the start: making France the luxury capital of the whole world. A goal that was historically accomplished when the Bourbon monarchy was restored, one of the most influential families in the world, not only in political matters but also in aesthetics. With time, Chamet’s fame expanded to a more diverse clientele, like Indian Princesses and other sorts of alternative royalty.
In recent years, more exactly in 2010, Chaumet launched a collection and exhibition dedicated to its timeless muse: Empress Josephine. The collection is inspired by the Empress’ femininity and royal elegance. In 2020, the brand celebrated its 240th anniversary., a feat almost no other luxury brand can be proud of.
Chaumet timepieces are inspired by its history, with its main motif being Empress Josephine herself. The Hortensia collection is named in honor of the Empress’s daughter Hortense. An elegant and timeless collection that displays luxury and delicate, impeccable craftsmanship. Hortensia flowers adorn a deep green dial, containing leaf-shaped hands, built on an interchangeable bracelet. The most expensive and luxurious timepiece Chaumet has ever made is the Josephine Aigrette Imperiale. A masterful modern reinterpretation of Empress Josephine’s favorite shape: the pear-shaped cut. This is a piece that will automatically grant character and grace to the lady lucky enough to wear it. Entirely made from diamonds, this femininity-boosting creation is made from 18 carats of white gold and reads the time with sword-shaped hands.
Chaumet has been endorsed by some personalities in Europe and the rest of the West, so it holds a special meaning that one of their global ambassadors is beautiful actress Song-Hye Kyo, once again setting the brand’s status as a French powerhouse with an undoubtedly global influence.
The House of Dior was founded in 1946 by iconic luxury fashion designer Christian Dior, one of the most powerful names to ever exist in the industry. Dior set shop at 30 Avenue Montaigne, Paris. The brand’s rich history not only resonates in French culture, it has also had an everlasting influence on fashion and trends all over the world. The brand started as a clothing manufacturer only, but in two years it began expanding with the launch of a perfume line for women.
From there on, Dior’s name proliferated and the next step in building its empire was opening a boutique on the luxurious 5th Avenue of New York City, quickly followed by a trip to Australia where Dior became fascinated by the country and commissioned entrepreneur David Jones to import Dior pieces and sell them in his boutique. This soiled the seed of a marketing model that will be defining for the Dior brand some years later: the franchise model.
the mission of conquering the fashion world in mind, Dior became a household name. The brand wasn’t only valuable because of its exquisite luxurious items, but its literal value on the market. At the time, if a manufacturer was big enough on quality to meet the Dior company’s standard, that manufacturer was able to buy the license to use the Dior logo and stamp it on its production. This implementation was the cause for the Dior brand to explode internationally, manufactures all over the world that met the criteria needed, were producing high-quality ties, furs, hats, gloves, headbands, traveling bags, and any other luxurious fashion items a contemporary lady of the world might need.
In 1957, Christian Dior died of a heart attack in Montecatini, Italy. As a consequence, Yves Saint Laurent, who at the time was only a young art director, had to step up and assume the Chief Of Staff position. The death of the founding father of Dior created an environment of uncertainty in the company for a while, but with the efforts of the staff, the brand managed to stay afloat.
New times came with new ideas, in 1975, the luxury fashion brand opened its watchmaking workshop in La Chaux-De-Fonds, Switzerland, to translate the brand status into luxurious watchmaking. Dior’s watchmaking ethos is all about luxury-oriented creativity and manufacturing. Their timepieces keep the level of exclusivity and expensiveness that has characterized the brand over the years.
The Chiffre Rouge collection is the epitome of Dior’s understanding of matters like elegance and high-fashion aesthetics. Fashion-oriented women will fall in love with a timepiece like this: sexy, yet sporty; functional but flashy. Another iconic model is the D de Dior, an exquisitely crafted dial with a bracelet with a net that simulates intricate geometric lines, in 2023, the brand launched a tribute to this model, respecting its classic appeal with a slightly more modern approach.
An unusual data about Dior’s brand is that their main customers are Chinese and Eastern women. This is why the brand has invested in marketing campaigns across those countries, Lang Lang, a famous Chinese piano virtuoso, has recently become one of Dior’s global ambassadors. Other celebrities like Sharon Stone have also endorsed Dior while they were ambassadors, in this case, the famous movie star was an ambassador for Dior’s timepieces.
Founded in Paris in 1837 by Thierry Hermès. The brand was first dedicated exclusively to manufacturing jewelry for European noblemen but quickly gained notoriety due to the exquisite artisanal craftsmanship exhibited by Thierry Hermès and his family. The brand now owns 300 stores across 45 countries.
The brand, true to its origins, firmly believes in traditional business models and is opposed to mass production and mechanization. Hermès has stayed an independent, family-owned, firm for the span of six generations. Its purpose as a brand is to create designs that are luxurious but durable enough to adapt to changing and frenetic lifestyles, following the ethos of humanistic values, preserving resources, and supporting the regions where its pieces are manufactured. The jewelry and watches are entirely made in France in middle-sized workshops to achieve high quality in the process. All pieces are made from beginning to end by only one person.
Their timepiece models can be described as sporty and urban, including the Hermès h08, the Slim D’Hermès, and the newest addition to their refined collection: the Hermès Apple watch. This collaboration with Apple is made of stainless steel with exclusive bands, colors, and digital watch faces.
Hermès watches have been spotted adorning the wrists of celebrities like Ben Affleck and Gwyneth Paltrow. Women who favor elegance will wear a Hermès watch, as well as men in professionals such as business, real estate, architecture, and any job where an individual needs to look expensive and formal.
A brand well-known for its luxury fashion and accessories ventured into watchmaking 20 years ago. So, in a sense, the brand is a newcomer in the industry. But that doesn’t mean their watches don’t embody the commitment to quality, craftsmanship, and style the brand puts in their other product lines.
Louis Vuitton watches follow the inspiration from travel, French art, and expensive luxury. Each timepiece deserves a spot up there with the most prestigious and well-crafted watches from any other top brand.
Collectors and fashion enthusiasts all over the world see the value in Louis Vuitton watches. The luxury and exclusivity are irresistible for tastemakers as well as celebrities like actor Bradley Cooper who also recorded a promotional video for The Tambour Twenty chronograph, one of their most expensive watches.
Fashion gurus, models, pop artists, and curators of any kind will own one or more Louis Vuitton timepieces, looking to imbue themselves with their prestige capable of making them look expensive and professional.
Louis François Cartier founded Cartier in 1847, setting a base in Paris, France. Cartier is not only known for their high-end watches but also for the exquisite jewelry the brand produces.
Cartier watches main characteristic is the timeless elegance the pieces exude, like a refinement that is hard to achieve by other, less exclusive brands. Iconic designs like the Tank or the Santos have been regarded as symbols of luxury and status since the time they were launched.
It is no surprise Cartier is not only worn and cherished by collectors but also by celebrities and royalty. As part of their exclusive clientele, we can find names such as Dua Lipa, Sienna Miller, Anne Hathaway, Kirsten Dunst, Jane Fonda, and Michelle Obama who exclusively wear the Cartier Tank model.
Sprung from the avant-garde crucible of Paris in 1988, Maison Margiela emerged as a vanguard of sartorial deconstructionism, weaving narratives of enigma and elegance into its fabric. With a fervent devotion to artistic expression and a penchant for the unexpected, each Maison Margiela watch is a canvas for creativity, a testament to the brand’s ethos of radical innovation.
From enigmatic visionaries gracing the avant-garde runways of Paris Fashion Week to rebellious souls wandering the streets of urban landscapes, Maison Margiela watches adorn the wrists of those who reject the status quo and embrace the unknown.
Founded in Paris in 2005 by Valérie Messika, the eponymous brand swiftly carved a niche for itself in the world of haute jewelry and Horlogerie, marrying French chic with avant-garde design sensibilities. The Messika timepiece evokes a delicate dance between light and shadow, captivating the imagination.
Whether adorning the wrists of visionary entrepreneurs charting new frontiers or artists seeking inspiration in the chaos of urban life, Messika watches find their place among those who demand both style and substance.
Originating in Paris in 1948, Mimi emerged as a beacon of French haute horlogerie, intertwining Parisian chic with meticulous craftsmanship that reminds the Swiss grandmasters. Mimi’s timepieces have an ineffable charm, a delicate whimsical aspect to them that captivates the discerning wearer.
Beyond mere timekeeping, Mimi watches embody an ethos of refined indulgence, catering to individuals who seek not just utility but an expression of their distinctive identity. With an artisanal zeal bordering on obsession, each Mimi watch is meticulously crafted, with every detail painstakingly attended to in pursuit of horological perfection.
From fashion icons gracing the catwalks of Paris to visionary artists pushing the boundaries of creativity, Mimi watches adorn the wrists of those who appreciate the finer things in life. Whether commanding the boardroom or gracing the stage, professionals from diverse fields turn to Mimi for timepieces that seamlessly blend functionality with unparalleled style.
The Mimi Grandeur and the Mimi Éclat serve as paragons of the brand’s ethos, embodying the timeless allure and impeccable craftsmanship that define Mimi watches.
Established in France in 1978, NINI marries French elegance with technical expertise to create timepieces that captivate discerning enthusiasts. NiNi watches exude an air of sophistication and refinement, blending classic elements with contemporary flair to make a bold yet tasteful statement.
If you appreciate the finer things in life and are seeking a watch that will also serve as an expression of discerning taste and a unique personality, a NINI timepiece is what you are looking for, Characterized by intricate detailing and impeccable craftsmanship, NINI watches showcase a harmonious fusion of form and function that delights the senses.
NINI timepieces find favor among professionals who demand precision and elegance in their accessories, including diplomats, financiers, and haute couture designers. The NINI Royale and the NINI Classique watch models epitomize the brand’s dedication to excellence and innovation, offering timepieces that transcend the constraints of time.
Founded in France by Alfred Van Cleef and his wife Stelle Arpels, Van Cleef and Arpels has gained worldwide acclaim for its exceptional craftsmanship and artistic innovation. The brand started as an exquisite jewelry manufacturer, but soon after expanded its repertoire to include luxury watches, further solidifying its position as a paragon of haute watch-making.
Van Cleef & Arpels watches often draw inspiration from nature, mythology, and realms of fantasy. Each timepiece features intricate detailing, vibrant gemstones, and innovative designs. From enchanting butterfly motifs to celestial-inspired patterns, the brand’s watches are cherished for their ability to evoke emotion and wonder.
A rich heritage spanning decades that keeps captivating enthusiasts and collectors alive, serving as cherished heirlooms and prized possessions. From members of royal families to Hollywood icons, there have been a lot of personalities wearing Van Cleef & Arpels in exclusive events.
David Webb was a self-made individual with a powerful inclination towards the art of crafting and polishing jewelry. He founded his homologous brand in 1948, setting up shop in a thriving New York City, at 2 West 46th Street. Following a rich tradition of design, craftsmanship, and creativity, David Webb made his purpose of making the new look old, an objective he took as seriously as to travel all over the world studying ancient antiques like jewelry from the Inca and Aztec cultures, trying to emulate their touches and techniques.
His pieces are not for the timid women but for the bold. Powerful, driven women will get a taste of David Webb’s jewelry. He believed diamonds were not only for the evening, but something a woman could wear at all times. “Women will shop all day for originality”, he used to say. The main inspiration for David Webb’s jewelry is nature, especially exotic animals: frogs, zebras, snakes, monkeys, you name it. He used to think women were bored of “jewelry looking like jewelry”, so creating pieces that were one-of-a-kind was his formula for success.
During his outstanding career, David Webb also designed some watch collections to complement his jewelry pieces. His sports watches included features such as gold dials with Roman numerals, stainless steel cases, and leather bracelets with animal print shapes and motifs.
David Webb’s jewelry and watches are highly sought after by collectors and sell by the millions on certified auctions. Influential celebrities wore David Webb to important events. Elizabeth Taylor owned several pieces of jewelry and wore them almost exclusively. Most recently, Beyonce and Helen Mirren have been spotted wearing David Webb. Former First Lady Jackie Kennedy chose David Webb to male the official Gifts of the State.
David Yurman, a sculptor from New York City founded his homologous brand in 1980 along with his wife as a compromise to project their love as a couple into timeless items. David Yurman is considered a purebred American artisan with a relentless American sensibility. He became famous mostly due to his unique, artisanal style built on a passion for art and love.
His designs in jewelry and timepieces include intricate details, unmatched craftsmanship, and the highest quality materials like sterling silver, 18k gold, diamonds, and various kinds of gemstones. Each one of his pieces is a treasure to behold. David Yurman is considered a popular brand, around 4% of his customers say they are likely to buy another piece from the brand.
David Yurman’s timepieces blend fine revelry with high-end craftsmanship. Their Classic Quartz models are made of stainless steel and come in various types of gold and diamonds. All of them include the signature David Yurman design, the world-renowned twisted cable bracelet inspired by a romantic bridge in New York City.
The brand is beloved by people in love, fashionistas, horology enthusiasts, and celebrities. Over the years some celebrities have been seen wearing David Yurman as daily wear as well as on the red carpet, these personalities include high-profile names like Kate Middleton, candle designer Gwyneth Paltrow, and movie star Jennifer Lawrence. The beautiful Scarlet Johansson is an official ambassador for the brand, an ideal choice to showcase pieces that exude passion and love.
Founded in 2002 by Jason Arasheben, in Beverly Hills, California. Jason has managed to become a world-famous jeweler, entertainment media even call him The Jeweler to the Stars, rising from his modern surroundings to collaborating with high-profile celebrities from the cinema and music industries. His style can be summarized in one word: diamonds. Diamonds everywhere. Quite literally, each one of his jewelry and timepieces is covered in diamonds, even in places you won’t expect to find them.
Jason’s history is one of a kind. He is a self-made individual who started out selling hair clips and other custom-made pieces on his university campus and, in a few years, he had already set up shop on the ninth floor of the Bank of America building in the famous district of Beverly Hills. One of the many things he is famous for is that when someone commissions a piece from him, they have to be prepared to receive something unusual, eccentric, and edgy. This approach to jewelry and watchmaking is adored by celebrities who appreciate the chance to be involved in the process of creating a piece.
The purpose of the brand is to take creativity as a driving force, mixing Jason’s bold and edgy personality with the client’s vision to create the most eccentric jewelry the world has ever seen. Bringing the impossible to life is Jason’s ethos; pushing boundaries, and his lifestyle. This brand’s tagline is “Self-expression is our DNA”, a line that summarizes the grandeur the brand is aiming to achieve.
Music stars from the rap and pop genres are the main clientele of Jason of Beverly Hills. The likes of Lil Jon, Justin Bieber, Kanye West, and Drake have commissioned statement pieces from the brand. Drake is one of their main customers, having bought a diamond imprint iPhone case among many other items.
When it comes to timepieces, Jason likes to use materials like stainless steel and, of course, diamonds. The brand has three main watch collections. The Spartan, the Hubris, and the Pantheon. These models are characterized by dials covered in diamonds while also containing floating diamonds on the inside. The timepieces exhibit a combination of traditional techniques with high-tech manufacturing, making them statement pieces ideal for those in creative professions where the “bling” style is not only accepted but encouraged.
The company was born in 1977 in the thriving city of New York. Judith Ripka has earned her place in history by being the first women jewelry designer to build her brand from scratch, going all the way to the top. With a mission to inspire women all over the world, Judit Ripka creates wearable artistic pieces of fine jewelry and luxury watches.
Judith Ripka’s style can be described as food for emotions and empowerment. The timepieces have an effortless grace blended with refinement that evokes an infinite love for the art of watchmaking.
The brand’s collections have been worn by personalities such as TV superstar Oprah Winfrey and ex-presidential candidate Hillary Clinton. Judith Ripka’s jewelry and watches will be favored by women in positions of power who are connected with their feminine side and are not afraid to showcase it lavishly. High-profile entrepreneurs and female CEOs are likely to fall in love with a Judith Ripka piece.
The Eternity and Jardin models are good examples of the brand’s signature slender and elegant forms in their craftsmanship.
Founded in Wichita Falls, Texas in 1924 by brothers William and Morris Zale, Zales started as a modest jewelry manufacturer and paved its way to be a household name in the world of luxurious accessories. Zales watches are affordable but crafted with timeless elegance. The timepieces boast clean lines, understated details, and quality craftsmanship.
Zale watches are sought after by horology enthusiasts who appreciate refined aesthetics but are modest and mindful of their budget. The brand is well-known for democratizing luxury. While this may be thought of as a factor that may drive high-profile celebrities or prominent figures away, this doesn’t decrease its value as a brand. Professionals seeking a reliable watch for everyday wear will love a Zale watch.
Vera Wang founded her homologous high-fashion brand in New York City during the 1990s, Since then, the brand has been celebrated for its exquisite bridal designs. When Vera Wang decided to venture into the realm of luxury watches, she did it with the same commitment to elegance and sophistication.
Vera Wang watches embody timeless femininity, drawing inspiration from her bridal couture, featuring delicate details and graceful lines. From sleek stainless steel bracelets adorned with embellishments to leather straps adorned with intricate patterns, the timepieces transcend trends.
Influential women in positions of power who value style and quality will wear a Vera Wang watch as a fashion statement.
Established in 1837 by Charles Lewis Tiffany and John B. Young in New York City, Tiffany & Co. quickly gained a legacy of style and American luxury that has lasted almost two centuries. Tiffany & Co. pieces go from a sleek stainless steel bracelet to classic leather straps, each meticulously crafted to perfection, reflecting the brand’s unwavering dedication to quality and excellence.
Both businessmen and entertainment giants wear Tiffany & Co. watches due to their timeless elegance ideal for attending high-profile meetings and red carpets. It doesn’t matter where one takes a Tiffany & Co. watch, it guarantees looks and comments, as it should be when wearing an accessory from one of the most well-known luxury brands in the world.
Right at the end of the First World War, when the global society was healing, Mario Bucellati decided it was time to stop being an apprentice and forge his legacy. In 1919, he founded the Buccellati luxury jewelry brand in the thriving city of Milan, at Via Santa Margherita 5. His formative years helped immensely to fully grasp the “Milanese spirit” of jewelry craftsmanship. Mario’s work was so outstanding he quickly became recognized for its style heavily rooted in ancient Italian tradition, which he made its trademark identity. Buccellati is not a brand that follows trends, it puts an effort into making its pieces timeless.
Mario, as one of the most prestigious Italian jewelers, gained an exclusive clientele, including the famous poet and womanizer Gabriele D’Annunzio, who loved to give gifts to his female lovers. Word about Mario’s eccentric baroque designs and heavy focus on design and exquisite craftsmanship traveled fast, Buccellati objects started to be sought after by the Italian royal family, as well as the Pöpe and other celebrities of the time.
In 1973, Buccellati started the Italian Gemological Institute. Dedicated to the research of gemstones to discover new ways of manufacturing them.
Welcoming the new millennium, Buccellati launched its first watch collection in the year 2000. The designs were loyal to its style and high-quality craftsmanship. The Tulle watch collection, made for ladies, comes with a Swiss quartz movement, 18k white gold with diamonds, and assorted gems depending on the model. It is inspired by the Art Deco style. For men, Buccellati launched the Ornatino collection, an engraved model in pink and white gold with a Swiss movement and an Alligator Bracelet.
Buccellati’s expansion has reached not only the Western civilization but also the Chinese and Korean markets. Their most recent ambassador is Beatrice Borromeo, an empowered woman who is a director, journalist, and mother. For the eastern market, Buccellati championed beautiful actress Zhang Ziyi as ambassador in a ceremony celebrating the opening of their first boutique in Shanghai.
As a way to further the solidification of its legacy, Buccellati launched in 2022 the book A Century of Timeless Beauty, filled with historical insights and research about the brand, its iconic models, and its overall aesthetics. Journalist Alba Cappellieri called the book “A Milanese story that symbolizes the city’s creativity, craftsmanship, traditions and its adventurous, innovative spirit”.
Greek-bred master silversmith Sotirio Bulgari founded the BVLGARI jewelry house in 1884. With one purpose in mind, to pay stylistic tribute to the Roman Empire, BVLGARI introduced innovations that changed the jewelry-making game, setting innovations that are still regarded as iconic feats of modern craftsmanship. BVLGARI opened its first boutique in Via Sistina, Rome; from that point, the brand expanded all over the city.
When it comes to jewelry, the BVLGARI style can be described as eccentric Italian. From luxury jewelry pieces to watches, the brand incorporates intricate designs that try to evoke Roman history and values.
BVLGARI benefited from the second world war, as their popularity exploded after it ended and few competitors had access to the best materials, like white metals and diamonds. Sometime after, around 1970, BVLGARI’s international expansion took place, by opening boutiques in New York, Geneva, Monte Carlo, and Paris. The brand’s international appeal skyrocketed when other country’s clientele discovered their pieces’ angular forms, strong colors, oval elements, and use of white and yellow gold.
In the year of 1997, BVLGARI launched its first timepiece collection, the BVLGARI BVLGARI model. A timepiece exclusive for women, an artifact made to make women feel powerful, with its iconic design, visible double logo, and edgy finishes and details for women who were daring enough to wear it.
For men, BVLGARI launched the Octagonal watch. An array of complications encased in fine craftsmanship. A watch made to catch the eye of those on the known. Its design is that of a classical sports watch but with an unconventional take: an octagonal dial.
As of today, BVLGARI has more than 300 boutiques all over the world, The most famous of them is located in Tokyo’s Ginza Tower. A 10-storey building covering 940 square meters of pure retail floor space filled with BVLGARI jewelry and timepieces. The facilities include a and a bar where customers can enjoy a drink after a day of shopping around.
When it comes to ambassadors, BVLGARI has made sure to endorse women in positions of power who are also cultural or mainstream icons. Zendaya is an influential woman in the movie industry and that’s why she was made ambassador in 2020. In 2021 BVLGARI made the jaw-dropping addition of the beautiful Anne Hathaway as a global ambassador. For the eastern market, BVLGARI has included BLACKPINK member Lisa as another global ambassador.
With Eighteen Diamonds International Awards winnings under its belt, Damiani is one of the most influential jewelry houses in the world. It was founded in 1924 by master goldsmith Enrico Grassi Damiani in the Italian district of Valenza, one of the most important jewelry hubs in the country. Producing and distributing their pieces in a small workshop, the Damiani family quickly became the official jewelers for important Italian families. The main thing that set Damiani apart from the rest of jewelry manufacturers was the invention of a certain item crucial for retail-oriented business models that we take for granted today but was a big innovation in its time: the catalog. The son of Enrico thought about putting all their collections on paper with set prices for potential clients to see, this skyrocketed the number of commissions and, as a direct consequence, their prestige.
Damiani kept coming up with revolutionary ideas in the field of marketing. The brand was the first one to launch a campaign with photoshoots not only depicting big personalities like Sharon Stone but also including their testimonials about how they felt about the pieces being displayed. This put the photographer in a central position concerning the success of a collection, thus inventing the high-end jewelry photoshoots that are mandatory for big manufacturers today. In the 90’s Damiani finally opened its first boutique and started expanding internationally. Nowadays, Damiani has successful boutiques all over the world: Paris, Shanghai, Singapore, Seoul and Dubai.
The emphasis Damiani has put on the Asian market can also be noted in their picks for who becomes an ambassador for the brand. Their most recent acquisition is Korean actress Lee Sung-Kyoung, a perfect choice due to her authentic beauty and charm. For the West, Damiani is closely working with Romanian actress and model Madalina Ghenea, regarded as one of the most beautiful women in the world, who makes sure to post Damiani’s pieces on her social media.
Damiani watches are luxury and good taste incarnated. All of their exclusive collections present features such as diamond-covered dials and bracelets. Their Ego collection perfectly showcases their dedication to craftsmanship, the timepieces are medium-sized with Arabic numerals and indexes, leather straps with animal print motifs, and all of them are water resistant up to five atmospheres. The brand has also designed an Apple watch cover: the Metropolitan collection, inspired by big city’s skyscrapers, made from titanium and gold, adorned with diamonds, meant for individuals who have a dynamic and exciting lifestyle.
This famous luxury fashion house was founded in 1985 by Domenico Dolce and Stefano Gabbana in Milan, Italy. Nowadays D&G is synonymous with money, luxury, and eclecticness, but at first, they struggled to become a mainstream powerhouse in the fashion industry due to a couple of unsuccessful collections where they lost a lot of money. Things took a turn for the better in 1989 when they were invited to show one collection at Milan Fashion Week. The collection was well received and D&C finally landed their first sales, from then on, the brand’s net value skyrocketed until it became the titan it is today.
Dolce & Gabbana is famous for having cosmopolitan appeal and its unique take on modern Italian style, luxurious and sexy fashion for women, and bohemian and eccentric fashion for men. Their inspiration is drawn from Italy’s film history. The purpose of each one of their pieces is to tell a history like it was a movie. D&C’s compromise with using the highest quality materials available and artisan techniques set them apart from conventional fashion houses.
When it comes to watches, D&C has launched a variety of models, from sporty chronograph designs to pared-back pieces with sleek leather straps and polished stainless steel bracelets.
Individuals who appreciate high fashion and whose job involves public appearances or performing in front of an audience will fall in love with Dolce & Gabbana apparel and timepieces. The brand has collaborated in the styling of many singers and rappers, including Missy Elliott, Beyonce, Kylie Minogue, and, most recently, Miley Cyrus.
Gucci is probably the most well-known Italian luxury fashion brand in the world. Founded in 1921 by Guccio Gucci, the brand has become an icon of refinement and their items are something people from any socioeconomic status aspire to wear. The quality the brand offers is unparalleled. Handbags, shoes, clothing, jewelry, watches, Gucci has everything. Their products are available in over 200 countries.
Celebrities have been die-hard fans of Gucci since the brand was created. The likes of Lady Gaga and Rihanna have associated themselves with the brand and the status it provides. Other celebrities who have been spotted wearing Gucci are Margot Robbie, Jennifer Lopez, and Kim Kardashian. Blake Lively has been an ambassador for Gucci since 2018, regularly wearing the brand’s creations on the red carpet and also in her everyday life.
The most famous Gucci timepiece models are the G-Timeless and the Gucci Dive. The G-Timeless is powered by a Swiss Movement, its exquisite design blends tradition and innovation, giving a contemporary feel that defies trends. The Gucci Dive is made for diving, the piece can resist depths up to 300 meters, and it has a bio-based strap that enhances the performance of its materials, which include recycled steel and rubber.
Being a global leader in the field of luxury and refinement, elegant people will add a Gucci timepiece to their collection. Businessmen, stylists, fashion designers, and members of a royal family will wear Gucci to look expensive and formal in front of other people.
Leo Pizzo, established in Italy in 1971 by master jeweler Leo Pizzo, brings Italian flair and craftsmanship to the world of jewelry and luxury watches. Leo Pizzo’s jewelry and watches exude opulence and sophistication, with intricate details and exquisite craftsmanship that reflect the brand’s heritage of fine jewelry making.
Their models are iconic timepieces that showcase the brand’s dedication to excellence and innovation, capturing the essence of Italian luxury in every detail.
Leo Pizzo watches are sought after by businessmen all around the world, as they are perfect for showing a professional attitude mixed with good taste.
Originating in Italy in 1920, Nardi has established itself as a stalwart in the world of luxury watches, blending Italian flair with precision craftsmanship. Nardi’s watches are a symphony of elegance and functionality, embodying the brand’s commitment to timeless design and impeccable performance.
Nardi timepieces cater to individuals who seek more than just a mere accessory, they desire a companion that reflects their discerning taste and uncompromising standards. From the graceful curves to the intricate dial details, Nardi watches are the personification of sophistication and refinement, settling them apart as true works of art.
At the heart of Nardi lies a dedication to tradition and innovation, a fusion that permeates every aspect of the brand’s ethos and craftsmanship. Hollywood celebrities, business tycoons, pilots soaring through the skies, executives navigating boardrooms, and artists seeking inspiration, all of them will find solace in the precision and elegance of Nardi timepieces.
The Nardi Impero and the Nardi Regalia stand as testaments to the brand’s heritage and mastery.
Founded in Italy in 1960 by Giovanni Palmiero, the brand has been a prominent force in the luxury watch industry ever since its inception. Palmiero is distinguished by its elegance and meticulous attention to detail. Its watches exhibit a seamless fusion of classic craftsmanship and contemporary innovation.
Palmiero’s aesthetics are characterized by clean lines and a focus on refined simplicity, making a subtle yet striking style statement. Its corporate culture is grounded in the relentless pursuit of elegance. Iconic personalities like Sophia Loren and George Clooney have been seen sporting Palmiero watches. The timepieces are also appreciated by successful professionals in a variety of fields, from entrepreneurs to creative artists and leaders in the fashion industry.
The Palmiero Gilda and Palmiero Giardino models are two standout examples of the exquisite craftsmanship and elegant designs that define the brand.
From the depths of Italian heritage rises Panerai, a brand steeped in maritime tradition. Founded in Florence, Italy, in 1860 by Giovanni Panerai, these watches embody the rugged elegance of the sea. With robust designs with unmistakable Italian flair, each timepiece is a tribute to the brand’s deep-rooted connection to the maritime world.
Panerai watches serve as companions for adventurers and explorers, both on land and at sea, on every dive into the abyss or journey across hard terrain. Their functionality is embodied by oversized cases and luminescent dials, an aesthetic that sets them apart from other brands. Designs like the Radiomir and the Luminor are appreciated among collectors and enthusiasts.
Military high-ranks, world leaders, and anyone with a thrill for adventures will embrace a Panerai watch as a piece that commands respect and admiration wherever they go.
In 1996, Roberto Coin founded his homologous watch company in the city of Vicenza, Italy, Elegant and sophisticated, his designs are known all around the world due to their elegant and sophisticated designs, showcasing awe-inducing details and the most luxurious materials the mind can imagine.
Roberto Coin watches serve the purpose of being wearable works of art that elevate any ensemble. Diamonds, rubies, emeralds, and any expensive gemstone can be part of a Roberto Coin timepiece.
High-profile award-winning actresses like Jennifer Aniston, Angelina Jolie, and Kate Winslet own one or more Roberto Coin watches. This speaks volumes to the perfect, expensive craftsmanship of Roberto Coin, who has become a master watchmaker in less than a decade. A future timeless classic in the making.
Socialites, influencers, and billionaires who are not afraid to show off their wealth are most likely to wear Roberto Coin in casual and formal environments.
An Italian jewelry and watch-making brand that was founded in the not-so-far-away year of 1944 in Milan. The founders of Sabadini were Mario and Gigi Sabbadini. Sabbadini watches are synonymous with Italian-fueled craftsmanship, featuring opulent designs and exquisite detailing.
Designed to be statement pieces, symbols of power and status, Sabbadini watches offer a blend of artistry and functionality for an exclusive clientele. The timepiece showcases intricate designs adorned with expensive diamonds, gemstones, and other precious and luxurious metals, a testament to the brand’s commitment to elevate the status of whoever wears their watches.
Big celebrities like sex-icons Jennifer Lopez, Beyonce, and Rihanna are fans of Sabbadini watches highlighting the sexy appeal of a well-crafted timepiece. When it comes to Sabbadini, luxury and elegance equals lust.
High-profile professionals who are likely to wear a Sabbadini include television hosts, fashion creatives, and affluent collectors who appreciate the brand’s exquisite craftsmanship and timeless allure.
Sonia B is an Italian luxury watch brand founded in Milan in 1976. Their watches exude Italian sophistication, featuring sleek designs, top-quality materials, and precise attention to every detail. Sonia B’s vision is to elevate everyday elegance, offering timepieces that effortlessly blend style and functionality.
Their timepieces showcase minimalist yet refined designs, incorporating elements such as stainless steel, sapphire crystals, and leather straps. Sonia B embraces expensive luxury and innovation, staying true to its modern tradition while continuously pushing the boundaries of bold watchmaking.
World-renowned European actresses like Penelope Cruz and Monica Bellucci are known to wear Sonia B watches regularly, highlighting the brand’s appeal to those with a discerning taste of luxury. They are worn by professionals who understand the value of an expensive look, including executives, artists, and fashion industry creatives.
Originating from Italy in 1984 at Valenza, Vhernier stands as a testament to the rich tradition of artisanal craftsmanship and artistic innovation. The brand quickly gained recognition for its avant-garde approach to watchmaking, with roots deeply embedded in Italian culture.
Vhernier watches showcase daring design and meticulous craftsmanship, breaking away from conventional norms, the timepieces boldly experiment with unconventional materials, geometric forms, and unusual techniques. Each Vhernier watch is a work of art.
Fashion-forward individuals, trendsetters, and influencers who crave originality and a departure from mainstream aesthetics. Anyone who wears a Vhernier will be able to express their individuality and sensibilities.
Vhernier watches can be seen on the wrists of celebrities and fashion icons attending red carpet-events and other high-profile fashion events. With its reputation of luxury, Vhernier will always attract a diverse array of notable wearers who appreciate its fusion of artistry and innovation.
In the world of alternative watchmaking, Alexander Cooper is one of the protagonists. Exploring the line between parody and functionality, Coope has carved a target audience all by himself and his personality: men, more exactly manly men. This may come off as an exaggeration for those who are not as invested in the watchmaking culture, but the productions surrounding the brand speak for themselves. Aside from military watches, Alexander Cooper has also delved into the world of scriptwriting and directing hyper-masculine movies that are meant to be parodies of testosterone-fueled military B-tier films from the 80s. A couple of his movies have even been banned from streaming services because of their erotic content, furthering his status as an alternative, punkish watchmaker.
Alexander Cooper will appeal not only to military buffs but members of the militia themselves. Below the caricature facade, lies a compromise with functionality and delivering a well-crafted product. Cooper watches are no joke by themselves, they are ideal for heavy use in an actual battlefield, with dials constructed as hard as a tank and cases that can resist depth dives.
Most of Cooper’s models are made with titanium and glass, while the most expensive lines, ideal for special events, military galas, and ceremonies, also include sapphire crystals.
Founded in 1735 by one of London’s oldest jewelers, master silversmith George Wicks, Garrard is a brand with a rich history that goes hand in hand with British tradition and development. Their first commission was for the Prince of Wales, and from then on Garrard has been tightly connected to the British Royal Family. Garrard became the first Official Crown Jeweler. Sporting such a title, the brand designed and manufactured jewelry for Queen Victoria, Queen Mary, and Queen Elizabeth. As of now, Garrard owns more than 35 stores in major capitals all over the world.
While Garrard does not manufacture watches anymore, their timepieces have made history because of the collaboration with the British military forces during the Second World War, where the brand designed timekeeping instruments for the Lancaster and Wellington Bomber Aircraft. Garrard timepieces have gained cult status and are sold by antique dealers to enthusiasts and collectors willing to bid for them at exclusive auctions.
Garrard watches were characterized by ivory cream dials, cases made with gold, and contemporary designs that exuded manly elegance. Functionality was one of their strengths, with a date function and precise timekeeping. They are ideal to wear to an important business meeting and also as evening wear in elegant settings like dinners, galas, and auctions.
Founded in 1960 in London by Laurence Graff, a jewelry designer who has a passion for diamonds and a talent for business. Since its foundation, Graff’s purpose as a brand has been to design, manufacture, and distribute jewelry and watches with the best diamonds in the world. Their diamonds are laser engraved with GIA (short for Gemological Institute for America) tracking numbers, which allow for their origins to be traced, As of today, Graff has over 50 stores around the world. Quoting Laurence Graff’s own words “The House of Graff stands for the finest, the rarest and only the very best stones”. The brand has been awarded four times with the Queen’s Award for Industry and Export.
Graff’s style can be described as obsessed with perfection, with a limitless passion for craftsmanship. Their jewelry and timepieces present a deceptive simplicity blended with a perfect balance of sensuous femininity and power. Graff is where tradition and cutting-edge innovations meet.
The timepieces Graff has to offer attract ladies with a taste for luxury and empowerment. Those who enjoy the thrill of wearing spectacular expensive diamonds will find Graff’s craftsmanship appealing, as beauty elevates beauty.
Graff has launched some acclaimed timepiece collections, all of them created with one thing in mind: offering the experience of luxury and refinement. The WildFlower collection includes timepieces in white gold with two diamond flowers on each side of the dial, which is presented on a satin strap. The Spiral collection is a range of exquisite white gold timepieces with a dial encrusted with spiraling diamonds. The Tilda’s Bow collection pieces are more than a watch, they are time-telling jewels that depict delicate tied ribbons, these feminine pieces are part of a line that includes earrings and rings.
Laurance Graff’s masterpiece, the watch that epitomizes his vision, is the Diamond Hallucination, regarded as the most expensive watch in the world. A sculptural masterpiece that is worth 55 million dollars.
More than a jewelry brand, Grima is a household name that transcends time and vapid trends. Anglo-Italian jewelry designer Andrew Peter Grima is regarded as the most influential designer from the post-war era, also called the father of modern jewelry. This speaks volumes about Grima’s place in the contemporary world of jewelry design and how appreciated and sought-after his pieces are. Grima started manufacturing jewelry around 1945 in London and by 1960 he already had a studio in Jermyn Street, Mayfair. His style included flamboyant modern cuffs and jagged gold pendants. All of the gems he used were cut in Germany.
During his life, Grima won several awards, including the Duke of Edinburgh Prize for Elegant Design in 1966, the Queen’s Award for Export, and the De Beers Diamonds International Award, which he won an outstanding total of thirteen times. His main clients came from British royalty, Grima designed pieces for Princess Margaret and Queen Elizabeth II. As of now, pieces that were originally designed by Grima can sell for thousands of dollars at certified auction houses.
While Grima mostly designed jewelry, he also collaborated with famous watch brands and produced widely celebrated collections of timepieces. Grima knew how to make watches and elevate them to the status of artistic pieces with universal appeal. One of his collaborations was with Omega in 1969, producing two main collections. The first one was the Elegance line, a series of gold watches with smoky quartz dials. The second line was called Greenland, yellow gold watches with pink tourmaline glass.
The second Grima collaboration was with Pulsar, creators of the digital watch as we know it today, in the mid-seventies. As the collaboration was to manufacture LED watches, it gave Grima a chance to experiment with a more modern approach to watchmaking. This collection may be one of the most exclusive in the world, as it never was launched to the public, the only known pieces only surfaced after Grima’s passing and are part of two private collections. The pieces are made from gold and can be described as flamboyant, eccentric, and unique.
Creativity and Contribution. Those words have been resonating in the electronic innovation scene all over the world since 1946. Tadao Kashio was an engineer living in Mitaka, Tokyo. He had experience working in the product line of companies that developed mechanical and electronic gadgets, something Japan has always been known for. Culturally, Japan is considered to be a technologically advanced society, sometimes it may seem that the future comes to Japan first and then it spreads to the rest of the world, especially when it comes to entertainment devices, like TVs, videogames, and music-related gadgets. But Casio, as a brand, took this Japanese driving force and implemented it in everyday technological gadgets that make people’s lives easier and move society forward. To Contribute by Creating in mind, Tadao Kashio founded the world-renowned, most famous electronics manufacturer in the world, Casio.
As stated above, Casio manufactured a lot of electronic devices from digital cameras to electronic pianos, but it also has a wing dedicated to the development of digital wristwatches in the legendary district of Shibuya, Japan. Casio has developed technologies such as water and heavy impact resistance to make their watches more durable, allowing for more innovations to be implemented in future models.
In 1974, Casio started its legacy in watchmaking by releasing its first watch. It was an electronic wristwatch called the CASIOTRON QW02 model. It is regarded as the first wristwatch in the world to ever include an automatic calendar, a feature that made the task of resetting the date obsolete. The watch mechanism was the same Casio used in the development of its LSI calculator devices, making the calendar so precise it was even able to show the February 29 date when used on a leap year.
One of the major Casio’s breakthroughs was the mass production of their watches. This development alone is what allowed Casio to expand internationally and cut production prices. It was thanks to their 1978 model, the F100, entirely made out of resin with a plastic case. It was a very light wristwatch compared to other brand’s pieces that were made of heavy metals that made the owner’s wrist tired. This model changed Casio’s business strategy forever, now being able to reach a large part of the world’s population by being affordable and reliable. That’s why during the 80’s Casio wristwatches were the best-selling ones internationally.
1980 marks the year Casio launch the first iteration of their most iconic wristwatch, the G-SHOCK line. It was a watch that was so durable it was even able to resist heavy impacts against concrete. It flipped around the idea that wristwatches were something delicate that should only be worn in controlled environments and protected inside cases for most of its functional life. Instead, the G-SHOCK could be used in any outdoor situation or harsh climate. Since its launch, the model has hit a home run in sales, so it has become the leading model for the brand. Recently, the model has launched a collaboration with K-POP Girl Group ITZY. The collection is inspired by each of the group’s members’ personalities and quirks. The Group’s logo is engraved on the dial and it comes with a special packaging featuring autographs from all the members. A collector piece for die-hard K-Pop fans. This leads us to 2023, a year that is always going to be remembered as the time the G-Shock model transcendent the physical realm. It may be hard to believe, but Casio brought the future to life by creating the first fully virtual watch in the world. Yes, a watch you can’t wear, but it exists, just not in a tangible way, the Virtual G-Shock NFT model. This watch could only be bought via the Ethereum cryptocurrency and was limited to 2,000 NFTs, also known as Non-Fungible Tokens. This model sold out in record time, and Casio is already developing the next set of NFT designs. This innovation will forever change the watchmaking scene. Think about it: an interactive virtual watch could potentially have endless features that not even a smartwatch can dream of. We can only speculate where this technology will lead us.
Some other big innovations by Casio are the 1985 DB-1000 databank model that was able to read handwritten words, making it ideal to keep track of notes and other forms of written data. In 1989 Casio released two milestone watches: the BM 100, a digital watch that could predict the weather, and one of its most important wristwatches the F-91W, the most-sold wristwatch in the entire world that has the record of an annual production of 3 million units. In 1992 Casio launched the BP 100, a wristwatch with a mechanism capable of monitoring blood pressure, widely recommended by medical professionals. The first wristwatch with a digital camera that allowed video calls was also invented by Casio, setting the foundations of what we know as a smartwatch today. And, speaking of smartwatches, in 2015 Casio launched its line of intelligent watches, the Smart Outdoor Watch Model with an Android system integrated.
Casio is one of the leading brands in watchmaking, and it achieves it without pretentiousness or snobbism, the brand compromise is to democratize technology and has been doing it perfectly since its foundation.
Mikimoto’s genesis was in Japan in 1893. The brand represents the apex of precision craftsmanship and aesthetic refinement, a fusion of traditional Japanese artistry and contemporary horological innovation. Mikimoto’s timepieces emanate an ethereal charm, akin to the iridescent luster of its namesake pearls, captivating the beholder with their delicate allure.
Beyond the mere measurement of time, Mikimoto watches embody a philosophy of Japanese tradition and folklore, serving as symbols of grace and conservative sophistication for those attuned to their subtle beauty that can only originate in Japan. With a mastery honed over generations of honor and blood, each Mikimoto watch is a testament to a culture with a distinctive attitude toward perfection. For Mikimoto, akin to Japanese culture, perfection is more important than life itself, that’s why the brand pays homage to centuries-old traditions of craftsmanship and refinement, infusing its timepieces with a sense of reverence for the past.
Whether gracing the wrists of female diplomats navigating the intricacies of international intrigue or actresses seeking inspiration in the quiet moments of reflection, Mikimoto watches find their place among those who value both form and function.
“Seiko” is the Japanese word for exquisite, and also is homophonous with “success”, two words that describe Seiko as a brand. Another word that would summarize Seiko’s journey in the watchmaking scene would be “First”. The number of innovations and patents Seiko has provided to the world of digital watchmaking is too long to enlist. Seiko’s journey into the unknown began in 1881, when the young apprentice Kintaro Hattori, who started learning the trade of watchmaking when he was 13 years old, opened his workshop in Tokyo, Japan. Hattori started gaining popularity among Japanese watch enthusiasts due to the imported watches he was selling, rare pieces from already prestigious Western brands that couldn’t be found anywhere else in Japan.
Soon after, a humble workshop was not cutting it for the volume of work Seiko was managing, so Hattori moved operations to the famous current location in a busy corner of the Ginza district, where he built the Wako’s Clock Tower, a Neo-Reinassence-inspired building. It was inside this headquarters where Hattori came up with the Laurel model in 1913, the first fully Japanese-made wristwatch. From here on, Seiko’s contribution to the mechanical world of watchmaking started pushing its boundaries. Some “world-firsts” from Seiko include but are not limited to:
Seiko as a corporation is deeply embedded into the Japanese cultural imaginary since, in 1929, Seiko’s legendary pocket watch became the official timekeeping divide for the Japanese Government Railways, a commuting system that is still part of everyday Japanese life. During the World War II, Seiko provided watches for the Japanese troops. Later on, in 1964, Seiko became the official timekeeper for the 1964 Tokyo Olympics. As a watchmaking company with a sports watch line, Seiko has been the FIFA World Cup official timekeeper multiple times and its devices are included in the racing videogame series Grand Turismo.
Some of Seiko’s mechanical watches are so well-made they have up to 200 individual parts, and each one serves a purpose, that’s why the brand produces and manufactures all of these pieces inside their facilities with strict supervision. An example of this mechanical prowess is the Grand Seiko model, the most luxurious timepiece the brand has to offer. First launched in 1960, the Grand Seiko has been updated over the years, reinventing the purpose for which the watch was made: being the most accurate watch in the world, a feat Seiko achieved in 2020 with the Grand Seiko T0 Constant-Force Tourbillon Caliber model. The most complicated Seiko watch that also has the status of a luxury piece is the Credor Spring Drive Sonnerie model, a silent watch with a dial that displays its movement mechanism for the owner’s delight. A watch from the Credor line is guaranteed to up the wearer’s refinement in any prestigious event.
The brand has had a diverse set of ambassadors during its existence. Names like soccer star Landon Donovan, professional diver Becky Kagan, and multiple Wimbledon Series winner Novak Djokovic have endorsed the brand.
Renowned for being one of the most luxurious fashion brands in Europe, Balenciaga was founded in 1919 by Cristobal Balenciaga to produce ready-to-wear footpieces, handbags, and luxurious accessories. The brand also has a wing dedicated to manufacturing watches.
Balenciaga watches are as sophisticated as their other products. Most of their timepiece collections are considered to be Haute Couture, like the Upcycled Watch Minima Round Choker model, a watch that doesn’t go on the wrist but on the neck, made of vintage gold.
Balenciaga takes being a cultural icon seriously, that’s why the brand collaborates with relevant personalities like Kim Kardashian, Nicole Kidman, Michelle Yeoh, and Isabelle Huppert.
TOUS is an iconic Spanish jewelry and watches brand founded in 1920 by Salvador Tous Blavi and Teresa Ponsa Mas in Catalonia, Spain. TOUS watches feature playful and youthful designs with a focus on elegance and sophistication.
TOUS pieces’ designs blend fashion with functionality, they can function as stylish accessories as well as reliablñe timekeeping devices, often incorporating colorful dials, playful motifs, and high-quality materials like stainless steel and leather.
such as Emma Roberts, Kylie Jenner and Gwyneth Paltrow love wearing TOUS watches, embracing the brand’s chic aesthetic. But if we talk about professions, TOUS watches are favored by women in various fields who appreciate fashion-forward timepieces that can transition seamlessly from day to night, such as stylists, models, and creative writers.
Founded in Lebanon in 1891, Mouawad stands as a testament to the Middle Eastern pursuit of horological excellence. Mouawad’s timepieces have an aura of majestic allure and understated sophistication, a marriage of exquisite craftsmanship and timeless elegance.
Mouawad watches are not merely timekeeping instruments, they are manifestations of a refined sensibility, crafted for those who understand that true luxury transcends the temporal. With painstaking attention to detail and an unwavering commitment to perfection, each Mouawad watch is a masterpiece in its own right, a symphony of form and function.
Whether navigating the corridors of power or gracing the red carpet, professionals and celebrities alike turn to Mouawad for timepieces that embody sophistication and prestige.
The Mouawad Grande Ellipse and the Mouawad La Classique serve as quintessential embodiments of the brand’s ethos, blending timeless design with technical prowess in a harmonious union. With features such as a double barrel tourbillon movement, hand-wound with a retrograde date indicator, and a 120-hour power reserve, Mouawad watches are for gentlemen who understand the distinction and require reliable timekeeping.
Iceland’s first and most famous watch manufacturer, JS Watch Co. Reykjavik was founded in 2005 by master watchmaker Gilbert O. Gudjonsson in the city of Reykjavik. Gilbert is the charismatic face of the brand and a large part of the appeal that lures celebrities and enthusiasts alike. But Gilbert is not only a beloved individual, his abilities as a watchmaker are world-class. He was nominated once for the Icelandic Craftsman of the Year Award and the brand itself won the Shop of the Year Award in 2009. These are important feats for a relatively new company.
Gilbert set up shop in Laugavegur 62, Reykjavik, Iceland, a famous store and studio where personalities from all over the world are invited to meet him. JS Watch Co. Reykjavik timepieces are characterized by being assembled by hand, respecting tradition and craftsmanship that has proven to be successful. The watches present a mix of refinement and durability, some of the models can resist up to 1000 meters underwater. Gilbert likes to use the finest German surgical-grade Stainless Steel, custom decorations decided by the customer, and simple but extremely well-constructed dials.
Celebrities and personalities adore JS Watch Co. Reykjavik mostly due to the personal attention they get at the brand’s studio. The feeling of exclusivity this brand gives its customers is unparalleled. A few of the celebrities that have flown to Iceland with the sole purpose of meeting Gilbert and adding one of his creations to their collections include master chef Gordon Ramway, singer-songwriter Ed Sheeran, British actor Kit Harrington, and blockbuster superstar Tobey Maguire.
The brand has launched collaborations with the Icelandic Coast Guard and the Iceland National Soccer team, remarking that their timepieces are luxurious but practical, ideal for adventurers, athletes, and heavy workers. Models like the Gilbert Bóhem and the Gilbert vintage speak for the exquisite handcrafting and watchmaking Gilbert is famous for, while more exclusive models like the Frisland Goð, made from ashes collected from the Eyjafjallajökull, are a testament to the unparalleled feats the brand is aiming to achieve in the world of watchmaking.
Founded in 1975 on the exotic island of Bali, Indonesia, by former Canadian art student John Hardy, this luxury jewelry brand is truly one of a kind. John Hardy was personally mentored by the descendant of a goldsmith who used to work for the Royal Court in Bali, inspiring the brand ethos about creation. This is why John Hardy employs only locals in the manufacturing of his pieces, all of them done exclusively by hand. John Hardy firmly believes that true artisan excellence can only be achieved using human hands in every step of the process, putting at use the skills inherited from generation to generation, something a machine would never be capable of emulating.
Every single John Hardy jewelry piece and watch can take up to 10 months to complete, emphasizing the brand’s determination to tell a powerful and inspiring story with each finished work. Another unique aspect of the brand is its compromise with environmentalist ideals, all of the materials used in the process of manufacturing a John Hardy piece are obtained ethically and in compliance with human rights.
John Hardy’s style can be described as baroque, with a lot of intricate details inspired by Bali’s flora and fauna. Its signature motive is the oxidation that comes with the sterling silver tendency to turn black. While John Hardy’s style is rooted in tradition, it doesn’t mean their products don’t move forward on the side of technology, the brand has recently launched a diamond bracelet with a dial exclusively made to contain an Apple Watch. Anyone with a taste for timeless things paired with exclusive handcrafted luxury will acquire a taste for John Hardy’s jewelry and timepieces.
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